We will be partaking in a panel discussion at the SXSW® Music and Media Conference in Austin, Texas. Together with other speakers of international stature, Heartbeats CEO Jakob Lusensky will chat about the topic USING BRANDS TO HELP YOUR CAREER.
The panel discussion is part of the SXSW® Music and Media Conference, March 17-21, in downtown Austin. The panel discussion is scheduled for Friday, March 19 at 03:30 PM. For more info on the panel discussion, visit http://my.sxsw.com/events/eid/8697, and to find out about the rest of the conference, visit http://www.sxsw.com/music.
Tags: branding, media conference, music and branding, music and media, SXSW
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We see more and more brands working with exploration strategies in music these days and the latest one is from car brand Fiat in the UK. An exploration strategy means a brand guiding people to new music and artists that they haven’t heard before. In this way taking more of a grassroot approach and lifting up new talent to a larger audience.
It’s great to see more brands involving on a micro level but the question remains, what happens to the bands that win these competitions? Normally you hear and read lot about the initiative in the beginning of the campaign but don’t see much of the results. What was really in it for the artist? Did it help them in their career? Did they get the huge success that was promised in the campaign?
Let’s follow Fiat and see what happens…
Tags: branding, exploration, fiat, music, strategy
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Thank you everyone for attending our little pre-listening party of ‘Sounds Like Branding’ yesterday! The 7″ vinyl is a beta version, limited to 250 copies (in audio) of the full book, which is to be released in Swedish at the end of March. The beta version will also be available on Spotify in English.
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Media futurist Gerd Leonhard delivered some great insights at this years Midem. Spend a minute or two looking through this presentation on how to use social media in the music industry.
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At this year’s Midem we will teach the music industry how to sell out. Or rather how to avoid selling out but still get in bed with a brand. We will go through a five step model of success on how to build a successful strategy to get their interest. It includes the importance of defining vision, goals, values and a unique story. Also, how an artist/record label/festival owner should define their assets (from the perspective of the brands) and present these for potential brand partners. Part of the seminar will be focused on how the music and marketing industry have to start to understand the other’s objectives and culture. We will upload the presentation on Slideshare for you to watch after the seminar. See you on La Croisette?
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Christmas been completely freezing here in Stockholm with around -15 degrees celcius on average. That is about the same temperature as inside the Absolut Icebars. A joint venture between Absolut Vodka and the Icehotel in Northern Sweden, the company run bars completely made of ice at different locations across the globe. Earlier this year we conducted a study to measure the effect of the music identity we developed and implemented in their bars.
The result was stunning. It showed that 77% of respondents reported a greatly enhanced experience when the music identity was played (the opposite of when commercial radio was played). And furthermore, the number of respondents who
wanted to stay longer or come back rose by almost 250%.
Experience the full Absolut Icebar study here.
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“Music is both content and media. If we characterize consumer engagement as the sum total of the numbers of daily impressions plus the total amount of content consumtion, then music offers the largest array of consumer facing touch points (reach) than any other category and is by far, the most consumed entertainment content today.”
Steve Yanovsky, Music and Emerging Media Consultant, Mindshare
Read the full article
Tags: music, strategy
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