Here you can find the latest reports, whitepapers and articles published by Heartbeats International. Learn about how the best global brands work with music, music branding and social media or just download a free beta version of the soon to be released book ‘Sounds like Branding’.
To better understand the impact of music on consumers and to learn more about the attitudes towards music being played in businesses in public spaces*, as well as music played in the workplace, Heartbeats International has conducted a survey on 1000 Swedes between the ages of 16-64. We asked them questions about the impact of music on their everyday lives, public spaces and at work.
The survey results are published in the report, Uncovering a musical myth: A survey on music’s impact in public spaces.
Download your copy
Also available in Swedish.
* Public spaces has been used as a generic term for businesses such as shops, shopping malls, supermarkets, restaurants, hotels, transportation services, sports stadiums, gyms and workplaces.
Being ethical and defining what it means for our business might not be an option anymore, but a necessity to stay relevant in the new, fragmented marketplace.
Heartbeats International gives you a whitepaper on Brand Ethics. This whitepaper is a call for those of us working with branding and marketing, to lift focus from consumer needs for a while and examine our own practice, how our everyday work actively contributes to society.
Sounds like Branding (How to use the power of music to turn customers into fans) is the forthcoming book by Jakob Lusensky.
It is the first book released on the topic of music branding, and it takes you on an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music, which is blurring the line between brands and bands; making brands into the record labels of tomorrow.
If you don’t have twitter, subscribe on http://www.soundslikebranding.com/book/”>http://www.soundslikebranding.com/book/ and the SLB Beta is yours to download.
You are probably already aware that the social media network platforms will be of greater importance in your brand communication in the future. The questions are: How do you enter into this market of dialogue? How do you market in a digital culture where traditional advertising doesn’t work? How do you engage your customers and transform this engagement into business for your brand? Could music branding be the key to unlocking the potential of these platforms?
Brands and bands have been bedfellows for generations, sometimes uncomfortably. We speak to Sarah Tinsley from our Heartbeats network to find out how we can de-risk working with music by applying a more rigorous insight and planning process.
Music branding is a rising star in the marketing arena. The last few years have brought a surge of music initiatives from brands worldwide. The Sounds Like Brandingâ„¢ report is a study conducted by Heartbeats International, asking top brand managers to share their thoughts and insights on this new field. We wanted to research if this increased interest in music from brands is just a trend, or if it is here to stay.
Q. What is in the report?
A. Full survey results with charts and figures, Heartbeats International’s analysis
and conclusions drawn from the results.
Q. Who took part in the survey?
A. Respondents to the survey included marketing or branding directors from global brands.
Q. How can I find out more?
A. Sounds Like Brandingâ„¢ is
also available as an inspiring seminar with a full presentation of the survey.
Please contact Heartbeats for more information.
Q. Is there a printed report available?
A. Yes. The full printed report also includes the key trends in music branding, case studies of brands that are doing it right, and tips for brands getting involved in music.
Q. Who are Heartbeats International?
A. Heartbeats International is a brand communciation agency based in Stockholm, Sweden. Heartbeats believe that great brands are built through a multi-sensory approach and that music is one of the most powerful media when building effective communication. Heartbeats help global clients such as Absolut Vodka, Rolex and Conrad Hotels in making their customers’ hearts beat.
www.heartbeats.fm
For enquiries on the survey, how your brand can utilise music in your branding, and press enquiries, please call 46 (0)8 501 189 90 or send an e-mail to info@heartbeats.fm