• Categories

  • Heartbeats International

    HEARTBEATS TREND REPORT : SEOUL

    trendrpt20110308se

    David Chang is a member of the Heartbeats Movement and founder of inmD Inc., the first and biggest social media marketing agency in Seoul, Korea. They work with many Korean leading brands, such as Samsung Imaging for social media marketing. David also leads the publishing of ‘Sounds like Branding’ in Korean. Below he shares his insights on marketing and social media with us.

    Get your copy of Heartbeats Trend Report : Seoul

    Print

    10 Most Read Articles on Sounds Like Branding in 2010

    top10

    We welcome 2011 by giving you the ten most read articles published here in 2010. Enjoy reading!

    1. The Manual - How to build a successful strategy to interest brands

    2. Heartbeats in conversation with Gerd Leonhard

    3. How to use social media in the music industry

    4. Marketing with a higher purpose

    5. How to turn a customer into a fan

    6. The Sounds like Branding beta version is yours for a tweet

    7. Lady Gaga - living proof of music branding

    8. A new marketing mix for the 21st century: 4Es (with audio)

    9. Heartbeats Trend Report : New York

    10. The philosophy of the four Es – why brands need to embrace this model in their marketing

    Print

    Did You Give The World Some Love Today? - Free whitepaper on brand ethics

    Being ethical and defining what it means for our business might not be an option anymore, but a necessity to stay relevant in the new, fragmented marketplace.

    Heartbeats International gives you a whitepaper on Brand Ethics. This whitepaper is a call for those of us working with branding and marketing, to lift focus from consumer needs for a while and examine our own practice, how our everyday work actively contributes to society.
     

    brandethics_illustration-1

    Print

    Heartbeats Trend Report : New York

    trendreportnyceric

    Eric Welles Nyström, who works with artist management and brand consulting for lifestyle companies in NYC, and is a member of Heartbeats Movement, has shared his insights about marketing trends in NYC with us. Read about Eric’s thoughts of shoe brand Keep’s recent marketing campaign, the future of marketing in general and ‘organic’ as a trend, as well as why music is becoming more and more important to reach the target consumer.

    Get your copy of Heartbeats Trend Report : New York

    Print

    Heartbeats In Conversation With Gerd Leonhard

    Sounds Like Branding presents Heartbeats In Conversation With, a series of short conversations on relevant topics for marketing and communication. First out is a conversation between Heartbeats’ CEO Jakob Lusensky and Gerd Leonhard, media futurist and CEO of The Futures Agency. Watch them talk about the media of the future and what we can learn from the days of Gutenberg.

    The conversation took place at Lydmar Hotel in Stockholm.

    Print

    The philosophy of the Four Es – Conclusion

    We have been digging a bit deeper into the marketing model of the four Es, and also explored three marketing campaigns which embrace the four Es. But where does all of this lead us?

    First of all, it’s important to state that the four Ps still have many years left. For some companies, the four Ps still do the job. But for most they have to be complemented with the four Es. This marketing model is a recipe for branding. The right mix of emotions, experiences, engagement and exclusivity depends on the business of your brand, the type of products or services you are providing and where your company is in its brand lifecycle. To establish a position in the mind (and hearts) of your customers, you have to find your own unique mix of the four Es.

    2_4es

    However, brands are increasingly important for people in the expression of their identities and self-fulfilment. Therefore, brand building in the 21st Century also requires that brands ask themselves the question of their legacy.

    7_thoughtbubble1

    The millennial decade has also been about defining brand truth, and this has raised the question as to whether brands stand for something more than solely profit. Today customers are demanding new standards from companies. In order to succeed today, companies may not only need to embrace the four Es. Companies need to be ‘good’ and stand for something more than ‘more’. There might be a need for a fifth E on the stage as well - ethics.

    Now we would like to hear your thoughts on the four Es. Have you seen any more campaigns or marketing strategies than the ones highlighted, where emotions, experiences, engagement and exclusivity have been put into practice? Is there something we have left out, or something you would like us to elaborate on?

    Print

    The Sounds like Branding Beta Version is yours for a tweet

    SLB Beta Cover

    Sounds like Branding (How to use the power of music to turn customers into fans) is the forthcoming book by Jakob Lusensky, CEO at Heartbeats. The book takes you on an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music which is blurring the line between brands and bands; making brands in to the record labels of tomorrow.

    You can now download the Sounds like Branding Beta version for a tweet!

    Enjoy reading!

    Print

    Interview with media futurist Gerd Leonhard about the future of brand communication

    We caught up with media futurist and CEO of The Futures Agency, Gerd Leonhard in Paris the other day. Here, in roughly 60 seconds, he gives you his take on the future of branding and communication.

    Print