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    Sonic Branding at MIDEM and beyond

    The value of a sound…sound strategy is still a dim second in advertising briefs but smarter brands are catching on. Audi achieved sonic branding two years ago, with its sport for the A5 sportback - a steady, pumping heartbeat, breath and a piano as seen (and heard) above.

    Via brandchannel. Read more here.

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    The art of marketing

    Audi raises curiosity through art. More than a 1000 square meter huge billboard, close to 200 spray cans, 14 days of work and 4 artists. Watch Audi’s vision come alive in Berlin. An inspiring marketing method that raises curiosity and brand awareness.

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