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    Lexus plays the drums to show its precision

    Lexus has launched a new ad campaign, ‘Music Track’, to promote the driving experience the new Lexus 2011 IS model offers its drivers.

    Watch the Lexus car as it creates a drum roll with precision, whilst driving over the foot pedals of a series of strategically-placed drums.

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    "Sounds Like Branding" How to use the power of music to turn customers into fans, a new book by Jakob Lusensky

    English version  |  Swedish version

    About this blog

    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

    www.heartbeatsinternational.com