I am currently writing on a book entitled…da da dah…Sounds like branding! A lot of great inspiration comes from brilliant marketers, thinker Seth Godin. Check his fun post below on how music creates movements and check this video.
seth godin
Jakob
Traditional marketing is dying. Studies show that 75% actively avoid all type of advertising. Whether it’s on TV, billboards or the Internet. The audience is increasingly more and more fragmented, more critical and harder to reach. At the same time people are spending more time on social media networks. Places where music is an engine for interaction. Could music branding be the golden ticket for tomorrow’s marketers?
A study of 26,000 people by professor Adrian North from Heriot-Watt University shows a strong link between music preference and personality…
REGGAEHigh self esteem |
ROCK/METALLow self esteem |
ROCK’N'ROLLHigh self esteem |
SOULHigh self esteem |
INDIELow self esteem |
COUNTRY & WESTERNHardworking |
DANCECreative |
RAPHigh self esteem |
CLASSICAL
High self esteem |
JAZZHigh self esteem |
PUNKLow self esteem |
CHART POPHigh self esteem |
Join Jakob Lusensky of Heartbeats International for an exclusive seminar on how brands can work strategically with music in their communication, and how brands can benefit from participation within social networks.
Thursday 11 June 2009
7:30 Coffee/tea and sandwiches, 8:00 - 9:15 Seminar
Talarforum, Norr Mälarstrand 6, Stockholm
Register to confirm your place.