“Music is both content and media. If we characterize consumer engagement as the sum total of the numbers of daily impressions plus the total amount of content consumtion, then music offers the largest array of consumer facing touch points (reach) than any other category and is by far, the most consumed entertainment content today.”
Steve Yanovsky, Music and Emerging Media Consultant, Mindshare
Hello!
It’s been a bit quiet here for a while. The main reason is that right now we are finishing finishing the final edits of the book “Sounds like branding” published by Norstedts publishing house, Sweden in mid-March.
For all you english speakers there will be a beta version released around the same time as an audio book on Spotify as well as a limited edition (250 copies) 7″ vinyl…we will give you all details of this in the new year.
If you happen to come to Cannes in January for the MIDEM fair you should really check out our workshop below. Jakob from Heartbeats will also sit in the experts panel of MIDEM +.
Enjoy Christmas!
A workshop on how to build a successful
strategy to interest brands
(or how to sell out without selling out…)
MIDEM, Cannes Monday 25 January
4.00pm to 5.00pm
In the future, music will be free and artists will get paid for it. What is changing is what is being paid for and how. At this Heartbeats workshop we will unveil the essential steps for artists, labels and the live entertainment sector to successfully attract attention from brands and secure a career in the new music economy.
How to define your assets in the best way, identify your band/festival’s identity, package & present yourself to a brand, build a connection with it, monitor success…these are key factors for success to be discussed, together with best case practices on the ones that are doing it in the right way. All questions are welcome!