• Categories

  • Archive for August, 2011

    Prolong your Summer with the Heartbeats mixtape!

    Brian Shimkovitz, the person behind Awesome Tapes From Africa, has compiled a mixtape that is sure to prolong your Summer! It consists of musical gems which are hard-to-find for audiences outside of Africa. Enjoy!


    ‘Heartbeats’ By Awesome Tapes From Africa by Heartbeats


    1. 1. Francis Bebey - Bissau
    2. 2. Bill Diakhou - Gorgui
    3. 3. Souley Kante - Kudugu
    4. 4. Penny Penny - Shichangani
    5. 5. Ibro Diabate - Kéré Wali Gbaka
    6. 6. Alhaji K Frimpong - Kyenkyen Bi Adi Mawu
    1. 7. Karamoko Keita - Niame
    2. 8. Ogene - Onwere
    3. 9. Omar Knitri
    4. 10. Ramata Diakite - Aye Yafama
    5. 11. MC Mabasa

    About Awesome Tapes From Africa

    Using a hefty stock of cassette tapes acquired while studying hip-hop in Ghana in 2004-2005, Brian Shimkovitz launched Awesome Tapes from Africa (ATFA) in 2006. ATFA is first and foremost a blog devoted to sharing these hard-to-find musical gems with audiences outside of Africa. ATFA has music you won’t easily find anywhere else - except, perhaps in its region of origin.

    After five years of spreading world music to the masses, ATFA is launching a label. Starting this October, ATFA will re-issue select recordings. Kicking off with an album from Malian singer Nâ Hawa Doumbia called La Grande Contatrice Malienne Vol 3, ATFA plans to distribute LP, CD, and MP3 formats via SC Distribution - with 50% of profits going to the artists (!!!).


    The Monocle Weekly: Sounds Like Branding exclusive interview


    Monocle’s editor in chief Tyler Brûlé and culture editor Robert Bound speak to Jakob Lusensky about the book Sounds Like Branding and the relationship between music and marketing.

    Listen to the Monocle Weekly, edition 113, online or download the programme here and you’ll hear Monocle’s editors, amongst them Tyler Brûlé, speak with Jakob Lusensky on how music and marketing have blended together, how it has affected artists, the future for music branding, and much more (if you want to go directly to this, skip to 38:00).

    slbenglishAbout the book Sounds Like Branding

    Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the arrival of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

    “Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.”
    Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

    Read more here.

    Order Sounds Like Branding at Amazon.co.uk


    About the Monocle Weekly

    The Monocle Weekly is a mix of smart discussion, previews, field reports and feature interviews. From Monocle’s studio in London and their bureaux in Tokyo and New York, Monocle’s editors focus on the stories shaping the week ahead.

    Culture editor Robert Bound is a regular with his weekly playlist of artists established and obscure and editor Andrew Tuck is at hand to moderate debates and pull in contributions from our correspondents in far flung corners of the world. The Monocle Weekly is hosted by editor in chief Tyler Brûlé.


    The Smirnoff Nightlife Exchange Project returns

    The Smirnoff brand are bringing back The Smirnoff Nightlife Exchange Project, building on the great success of 2010’s global initiative. Like last year, the vodka brand is encouraging its fans to share what makes their nightlife original and vote for the best ideas. These will be implemented on November 12, the big night. This time, 50 countries all around the globe will be involved in the night swap.

    These one-of-a-kind nightlife parties, which will include music, drinks, places, tastes and dances, will be hosted at special venues: Just like in 2010, people from one country will contribute ideas for a party to be arranged in another country. Last year, the programme was launched in 14 countries (the USA, Australia, Canada, the GB, Thailand, Brazil, and Germany, to name but a few) in 10 different time zones, engaging 2 million people through Smirnoff Facebook fan pages. This year Smirnoff decided to give an opportunity to say ‘I was there’ to as many as 10 million fans, by extending the cultural exchange project to include 50 countries in total. Some of the countries involved are Australia, Brazil, China, Colombia, Dubai, Germany, Ghana, Great Britain, Israel, Serbia, US and Vietnam (find the full list in the press release)

    This year, the Smirnoff brand also partnered with Madonna in a search for “the Most Original Nightlife in the Universe”, to find the best dancer to join Madonna’s next tour.


    Revellers worldwide are invited to co-create and participate in the Smirnoff Nightlife Exchange Project by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, places, and more creating a nightlife cocktail of unique events. The most inspiring suggestions from each region will be captured online and exchanged with another country on November 12, when the night swap takes place.

    By participating online, fans will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city.

    Find out more on Facebook or Diageo’s homepage.