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    Hand-picked tracks for indie lovers

    While music services typically bombard users with millions of songs to choose from, a new worldwide music retailer, WeeklyIndie, has opted for a curated subscription model, delivering hand-picked indie songs to subscribers each week.


    What sets WeeklyIndie apart from many other services, is that independent artists are invited to submit tracks. Submissions are screened each week and after selecting the tracks WeeklyIndie like the most, distribution deals are signed with the artists. Subscribers then receive a link to listen to the 10 chosen tracks on a weekly basis. With services like this, consumers are able to discover new music, and musicians get exposure and payment for their work.

    We’ve seen similar services before this though, e.g. the quite un-known Ramen Music which hand-picks new tracks from independent & underground artists and delivers online issues every 2 months. Also, the more famous music service Songza has offered curated music lists under the name Songza Sets, now integrated into the new version of Songza.

    The idea of offering curated music isn’t that new. When CDs rocked we got to see plenty of compilations offering a selection of what’s “best”. Now we can find these kind of compilations online (Hôtel Costes, just to mention one example). However, what’s new with WeeklyIndie is that there is no record label between the artist and service. Any artist can submit a track. Then it’s up to WeeklyIndie to choose what to send out to its subscribers, based upon WeeklyIndie’s preferences of what’s good indie music.

    Certainly, there is an abundance of good music online, but at the same time there is a lack of high quality. But what is it that guarantee us that services like WeeklyIndie knows what’s best, except that people will quit subscribing if the service isn’t delivering? Also, do people want curated lists like this, or do many still prefer to discover music by reading about it, searching the web, or getting tips from friends and people whose taste we trust?

    As mentioned, there’s nothing new about curated music lists, or curated subscription, except that it has moved online. I though believe it is here to stay, however in new forms with more interactive solutions, where music e.g. is selected by professionals together with subscribers as ourselves. What do you think?

    Written by: Sara Zaric