It’s well known that brands no longer compete on a product level. Today brands have to compete in new ways, they have to offer relevant brand content that connects emotionally with their audience. Music can do just that. But how do sponsors evaluate the opportunities of using music?
Our CEO Jakob Lusensky, together with Davide Bortot, from Red Bull Music Academy, will talk about Brands & Music: successful cases of relationships between commercial brands and artists to reach the end consumer, at SÓNAR’S Digital Music 2.0/10 on the 17th of June.
If you are there, don’t miss the Brands & Music seminar!
When: Thursday 17th of June at 5:30pm-7:30pm
Where: Auditorio MACBA (Museu d’Art Contemporani de Barcelona)
Anyone who’s ever stepped foot in a business class knows about McCarthy’s ‘four Ps of Marketing’, which is still a very useful model. But, it does have a few inherent limitations in today’s saturated markets, where it’s increasingly harder for a company to capture attention or differentiate itself based on specific products or service benefits. For brands to succeed today, they must engage individuals in a deeper, multidimensional way. Today, brands must add something more human to the equation. The four Ps must become the four Es, consisting of emotions, experiences, engagement and exclusivity.
Listen to ‘The new marketing mix for the 21st century: 4Es’.
Here you can preview the first chapter of the “Sounds like Branding” book in audio. If you like it I recommend you to buy it for the special price here.
Stockholm 8:40 AM, London 7:40 AM, New York 2:40 AM