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    Heartbeats In Conversation With Gerd Leonhard

    Sounds Like Branding presents Heartbeats In Conversation With, a series of short conversations on relevant topics for marketing and communication. First out is a conversation between Heartbeats’ CEO Jakob Lusensky and Gerd Leonhard, media futurist and CEO of The Futures Agency. Watch them talk about the media of the future and what we can learn from the days of Gutenberg.

    The conversation took place at Lydmar Hotel in Stockholm.

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    The Sounds like Branding Beta Version is yours for a tweet

    SLB Beta Cover

    Sounds like Branding (How to use the power of music to turn customers into fans) is the forthcoming book by Jakob Lusensky, CEO at Heartbeats. The book takes you on an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music which is blurring the line between brands and bands; making brands in to the record labels of tomorrow.

    You can now download the Sounds like Branding Beta version for a tweet!

    Enjoy reading!

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    Interview with media futurist Gerd Leonhard about the future of brand communication

    We caught up with media futurist and CEO of The Futures Agency, Gerd Leonhard in Paris the other day. Here, in roughly 60 seconds, he gives you his take on the future of branding and communication.

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    Bands & Brands @ Digital Music 2.0/Sonar Festival

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    New workshop and exciting news for 2010

    Hello!

    It’s been a bit quiet here for a while. The main reason is that right now we are finishing finishing the final edits of the book “Sounds like branding” published by Norstedts publishing house, Sweden in mid-March.

    For all you english speakers there will be a beta version released around the same time as an audio book on Spotify as well as a limited edition (250 copies) 7″ vinyl…we will give you all details of this in the new year.

    If you happen to come to Cannes in January for the MIDEM fair you should really check out our workshop below. Jakob from Heartbeats will also sit in the experts panel of MIDEM +.

    Enjoy Christmas!

     

    I’m with the brand!

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    A workshop on how to build a successful
    strategy to interest brands
    (or how to sell out without selling out…)

    MIDEM, Cannes Monday 25 January
    4.00pm to 5.00pm

    In the future, music will be free and artists will get paid for it. What is changing is what is being paid for and how. At this Heartbeats workshop we will unveil the essential steps for artists, labels and the live entertainment sector to successfully attract attention from brands and secure a career in the new music economy.

    How to define your assets in the best way, identify your band/festival’s identity, package & present yourself to a brand, build a connection with it, monitor success…these are key factors for success to be discussed, together with best case practices on the ones that are doing it in the right way. All questions are welcome!

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    Workshop at Eurobest, Amsterdam 25th Nov

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    Be sure to check out this year’s European advertising festival Eurobest in Amsterdam 25-27 November. Many interesting speakers, seminars and people. Heartbeats International will host an exclusive workshop on the 25th, outlining the principles of music branding and the future to come. See you there?

    More details about the workshop: http://bit.ly/hbworkshop

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    Help us choose a book cover!

    slb_final_02_02Sounds Like Branding the book is released in Scandinavia in February 2010. Written by Heartbeats International founder Jakob Lusensky, it’s the first in the field of music branding. It tells an exciting story about how brands became record labels and consumers turned into fans. It also presents the models and tools at hand to work with music branding in practice.

    The publisher is Norstedts, Sweden’s oldest publishing house, founded in 1823. Together with Swedish online book store Bokus we now let you choose the cover for the book (only the Swedish version…).

    Discussions are being made with various international publishers and an english version is planned for later on in 2010.

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