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    Homeland Security and the shades of grey in piracy

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    Homeland Security have expanded their operations and besides terrorists they are now chasing music blogs as well. Even if quite a few record label executives might feel inclined to stick the T-label on the bloggers, this is still a change of pace for the war on copyright infringement.

    We initially intended to cover this when it happened a few weeks ago, but due to unclear circumstances and uncertainty concerning exactly what legal room Homeland Security operated under, it got temporarily shelved.

    This is still a very important issue for everyone who’s working professionally with music, so please take the time to read this article in New York Times, and the statement recently made by Eskay, owner of NahRight, one of the biggest music blogs.

    Let us know what your thoughts are on this!

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    So Kodak

    It’s been a long way down for Kodak. Unlike the record industry the photographic film companies barely received fair warning before their businesses crumbled to dust.

    After a decade in the desert there might be some light at the end of the tunnel though. With appointment of CMO Jeffrey Hazlitt, Kodak set out on a furious restructuring of their marketing department and strategy. The outcome: So Kodak.

    Now the campaign might look relatively basic, but the devil is in the details. One could suspect that the ambassadors (Rihanna, Trey Songz, Drake and Pitbull) have been chosen not only for their accomplishments in the studio and on stage, but also for their social media savviness. Added to this is a very successful blog campaign with key influencers such as Nahright.com, Onsmash.com and Concreteloop.com.

    What demographic they’re going for? The one that have adapted to and developed social media further than any other, but that’s an entirely different article.

    Take a look at, and read E-consultancy’s interview with Jeffrey Hazlitt.

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