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    Sounds Like Branding released today!

    SLB English

    Today marks the international release of the book Sounds Like Branding, published by Bloomsbury Publishing Plc (A&C Black Publishers Ltd).

    “Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.”
    - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

    Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

    Order Sounds Like Branding at Amazon.co.uk

    Interested in a sneak preview of the book? Download a free excerpt of Sounds Like Branding and read about why you should market your brand through music, the music stairway, strategies for working with music and more!

    Get a free excerpt

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    Posted in Branding, Music, Uncategorized | 120 Comments »

    The Sounds like Branding Beta Version is yours for a tweet

    SLB Beta Cover

    Sounds like Branding (How to use the power of music to turn customers into fans) is the forthcoming book by Jakob Lusensky, CEO at Heartbeats. The book takes you on an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music which is blurring the line between brands and bands; making brands in to the record labels of tomorrow.

    You can now download the Sounds like Branding Beta version for a tweet!

    Enjoy reading!

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    Posted in Branding, Heartbeats International, Marketing | 2 Comments »