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    SXSW in a nutshell…

    Check out artist Theophilus London spontaneously performing “The Brand Song”, shot backstage at Converse’s gifting lounge in the Fader Fort at SXSW, Austin. Backed up by the guys in The Weekend, Theophilus captures the essence of this music and marketing festival in just a few words…

    By: Eric Welles Nyström, our man at this year’s SXSW

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    Using brands to help your career

    sxswWe will be partaking in a panel discussion at the SXSW® Music and Media Conference in Austin, Texas. Together with other speakers of international stature, Heartbeats CEO Jakob Lusensky will chat about the topic USING BRANDS TO HELP YOUR CAREER.

    The panel discussion is part of the SXSW® Music and Media Conference, March 17-21, in downtown Austin. The panel discussion is scheduled for Friday, March 19 at 03:30 PM. For more info on the panel discussion, visit http://my.sxsw.com/events/eid/8697, and to find out about the rest of the conference, visit http://www.sxsw.com/music.

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