Sounds Like Branding™Heartbeats International
New book by Jakob Lusensky "Sounds Like Branding" How to use the power of music to turn customers into fans
Everyone loves music. But not everyone loves advertising. It’s one of the reasons some of the most successful brands today turn to music and artists to engage their customers like never before. Why? Music speaks to our emotions. It goes right to the core of who we are. It brings people together. Music, when used correctly, can help turn ordinary customers into loyal fans.
Sounds like Branding is an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music which is blurring the line between brands and bands; Making brands in to the record labels of tomorrow.
Sounds like Branding is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.
Author Jakob Lusensky left an international DJ career to become president of global brand agency Heartbeats International. Today he travels around the world as a consultant in branding and music.
The book will be published at end of March in Sweden by Norstedts Publishing House.
If you are a publisher and interested in releasing the book in your country please contact Rita Grilo Karlsson:
or call +46 (0)8 501 189 90
For press and media enquires please contact Wilhelmina Douglas:
or call + 46 8 410 129 12
Mob: +46 704 4611 76
Sign up now for an exclusive Beta version of the book emailed to you on the day of release
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Sounds like Branding
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Photos by Rostam Zandi
Heartbeats International
Heartbeats International™ is a brand communication agency working with global clients, helping them to strengthen their brand and build experiences through the use of sound and music.
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