Sounds Like Branding™Heartbeats International
New white paper –
Social Music Revolution
You are probably already aware that the social media network platforms will be of greater importance in your brand communication in the future. The questions are: How do you enter into this market of dialogue? How do you market in a digital culture where traditional advertising doesn’t work? How do you engage your customers and transform this engagement into business for your brand? Could music branding be the key to unlocking the potential of these platforms?
Sarah Tinsley, Heartbeats International NetworkTaking the risk out
of music
Brands and bands have been bedfellows for generations, sometimes uncomfortably. We speak to Sarah Tinsley from our Heartbeats network to find out how we can de-risk working with music by applying a more rigorous insight and planning process.
Exclusive survey on how the top global brands work with music
Music branding is a rising star in the marketing arena. The last few years have brought a surge of music initiatives from brands worldwide. The Sounds Like Branding™ report is a study conducted by Heartbeats International, asking top brand managers to share their thoughts and insights on this new field. We wanted to research if this increased interest in music from brands is just a trend, or if it is here to stay.
Topics covered in the report include:
- How important is music in branding today?
- How are the top global brands utilising music in their branding?
- What are the major obstacles for brands when working with music?
- What does the future hold for the field of music branding?
Key findings from the survey
Brands love music!
- 97% think that music can strengthen their brand
- 76% use music actively in their marketing
- 7 out of 10 think that music will become more important in the future
...But are not putting their hearts into it
- 7 out of 10 spend 5% or less of their marketing budget on music
- 6 out of 10 have not identified how their brand sounds
- 8 out of 10 do not have a sound logotype
What do we see here?
- There is a great discrepancy between the ambition and the involvement of brands
- Brands’ love of music has not translated into commitment
- Brands are not yet using music strategically
FAQ
Q. What is in the report?
A. Full survey results with charts and figures, Heartbeats International’s analysis
and conclusions drawn from the results.
Q. Who took part in the survey?
A. Respondents to the survey included marketing or branding directors from global brands.
Q. How can I find out more?
A. Sounds Like Branding™ is
also available as an inspiring seminar with a full presentation of the survey.
Please contact Heartbeats for more information.
Q. Is there a printed report available?
A. Yes. The full printed report also includes the key trends in music branding, case studies of brands that are doing it right, and tips for brands getting involved in music.
Q. Who are Heartbeats International?
A. Heartbeats International is a brand communciation agency based in Stockholm, Sweden. Heartbeats believe that great brands are built through a multi-sensory approach and that music is one of the most powerful media when building effective communication. Heartbeats help global clients such as Absolut Vodka, Rolex and Conrad Hotels in making their customers’ hearts beat.
www.heartbeats.fm
For enquiries on the survey, how your brand can utilise music in your branding, and press enquiries, please call 46 (0)8 501 189 90 or send an e-mail to
Download your free copy of the white paper
Download your free copy of the report
As reported in: Variety,Billboard,Business Week
About this blog
This blog is about how branding meets music and new discoveries by Heartbeats International™.
SOUNDS LIKE BRANDING™ in Stockholm
Jakob Lusensky & Sarah Tinsley
at Nordic Light Hotel, 19 March 2009
SOUNDS LIKE BRANDING™ at MIDEM
Jakob Lusensky, Cannes, 20 January 2009
Heartbeats International
Heartbeats International™ is a brand communication agency working with global clients, helping them to strengthen their brand and build experiences through the use of sound and music.
Download Heartbeats 2009 (PDF)
www.heartbeats.fm