An interesting article in Variety outlines the opportunities for brands to work with music in their marketing, using statistics and quotes from the Sounds Like Brandingâ„¢ report as the basis for discussion.
Read the full article on variety.com
Top music industry news magazine Billboard reports on the Sounds Like Brandingâ„¢ survey.
Read the full article on billboard.biz
Watch the video of the Sounds Like Branding seminar held in Stockholm at Nordic Light Hotel on 19 March 2009:
SOUNDS LIKE BRANDINGâ„¢ live at Midem Music Fair, Cannes on 20 January 2009:
Heartbeats were on Swedish channel TV4 this morning, as part of a discussion regarding the court case for music file-sharing website Pirate Bay and how artists can make money in the new music marketplace.
Watch the clip on TV4’s website (in Swedish)
Sounds Like Branding™ was launched this week at the world’s largest music fair, MIDEM. The report is now available for download on www.soundslikebranding.com.