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    Music Experiences with beer brand Beck’s


    Beck’s Music Experience

    As a promotion, the beer brand Beck’s gives bands a chance to perform live. The bands battle against each other to convince a jury that they are Beck’s European Newcomer 2010. The winner gets to play on the same stage as world famous French band Phoenix later this year.

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    "Sounds Like Branding" How to use the power of music to turn customers into fans, a new book by Jakob Lusensky

    English version  |  Swedish version

    About this blog

    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

    www.heartbeatsinternational.com