Heartbeats and Red Bull Academy at Digital Music 2.0/10 (SÓNAR Festival)
It’s well known that brands no longer compete on a product level. Today brands have to compete in new ways, they have to offer relevant brand content that connects emotionally with their audience. Music can do just that. But how do sponsors evaluate the opportunities of using music?
Our CEO Jakob Lusensky, together with Davide Bortot, from Red Bull Music Academy, will talk about Brands & Music: successful cases of relationships between commercial brands and artists to reach the end consumer, at SÓNAR’S Digital Music 2.0/10 on the 17th of June.
If you are there, don’t miss the Brands & Music seminar!
For more information, visit: http://2010.sonar.es/en/sonarpro-dm20.php
