So Kodak
It’s been a long way down for Kodak. Unlike the record industry the photographic film companies barely received fair warning before their businesses crumbled to dust.
After a decade in the desert there might be some light at the end of the tunnel though. With appointment of CMO Jeffrey Hazlitt, Kodak set out on a furious restructuring of their marketing department and strategy. The outcome: So Kodak.
Now the campaign might look relatively basic, but the devil is in the details. One could suspect that the ambassadors (Rihanna, Trey Songz, Drake and Pitbull) have been chosen not only for their accomplishments in the studio and on stage, but also for their social media savviness. Added to this is a very successful blog campaign with key influencers such as Nahright.com, Onsmash.com and Concreteloop.com.
What demographic they’re going for? The one that have adapted to and developed social media further than any other, but that’s an entirely different article.
Take a look at, and read E-consultancy’s interview with Jeffrey Hazlitt.
