An interesting article in Variety outlines the opportunities for brands to work with music in their marketing, using statistics and quotes from the Sounds Like Brandingâ„¢ report as the basis for discussion.
Read the full article on variety.com
Top music industry news magazine Billboard reports on the Sounds Like Brandingâ„¢ survey.
Read the full article on billboard.biz
Watch the video of the Sounds Like Branding seminar held in Stockholm at Nordic Light Hotel on 19 March 2009:
Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.