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    Food for thought

    china_skyscraperBeing a great fan of both food and music I found this piece from the University of Gastronimic sciences quite interesting. I am pretty sensitive to when the two do not correlate. I don’t know how many times I have had to tell the waiter to change the selection of music. In my world, the level of understanding of music as a way to enhance the eating experience is greatly underestimated. Of course there are exceptions: I can’t wait to get back to Tokyo to once again to experience dining at the China Blue on the 28th floor of the Conrad Hotel. A beatiful experience for all senses where the Philip Glass inspired music selection greatly enhances the magic of the experience.

    Read the full article here.

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    "Sounds Like Branding" How to use the power of music to turn customers into fans, a new book by Jakob Lusensky

    English version  |  Swedish version

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    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

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