ABSOLUT Vodka has teamed up with rapper and record producer Cee Lo, to launch a two-part film about the rapper and his life. A teaser was released earlier this month, and this week, on the 27th of June, the spirits brand released the first part of the film, ’Cee Lo Distilled’ Part 1.
The ’Cee Lo Distilled’ two-part film is taking viewers into the world of the celebrated rapper as he talks about his family and childhood, shares on what ‘being truly exceptional’ in today’s world of music means to him and what inspires and influences his work.
ABSOLUT already teamed up with Jay-Z in March 2010, to release a 14-minute documentary, ‘NY-Z’ - An ABSOLUT Collaboration with Jay-Z, about his life and work. The Cee Lo film looks like just another music documentary at first glance, but it’s much more than that. Cee Lo has a unique charisma and musical talent, so the film is well worth seeing.
The second and the final part of the documentary will go online on July 6.
You can watch the film ‘NY-Z’ - An ABSOLUT Collaboration with Jay-Z here.
In March 2010, ABSOLUT Vodka teamed up with Jay-Z to release a 14-minute documentary about the musician’s life and work, and now it’s announcing another two-part film starring rapper and record producer Cee Lo Green.
The first chapter of their work titled ‘Cee Lo Distilled’ will appear on the brand’s Facebook page on June 27. As for now, ABSOLUT launched a 1’45’’ teaser, which previews the upcoming film produced by the brand in cooperation with The Fader. The new creation is taking viewers into the world of the celebrated rapper as he tells about his family and childhood, shares on what ‘being truly exceptional’ in today’s world of music means to him and what inspires and influences his work. In general, the movie seems to be just a new piece revolving around another performer—but since this musician has a unique charisma and talent, the film is really worth seeing. The second and the final chapter of the documentary will go online on July 6.
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