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    Pre-order the English version of Sounds Like Branding

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    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world’s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If used correctly, it can turn a one-off purchaser into a loyal fan.

    “Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.” - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

    Bloomsbury Publishing Plc (A&C Black Publishers Ltd) will publish the English version of Sounds Like Branding in the UK on the 18th of July.

    Order Sounds Like Branding at Amazon.co.uk

    For more info about the book, check out The Book page.

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    Posted in Marketing, Music, Uncategorized | 3 Comments »

    Music Experiences with beer brand Beck’s


    Beck’s Music Experience

    As a promotion, the beer brand Beck’s gives bands a chance to perform live. The bands battle against each other to convince a jury that they are Beck’s European Newcomer 2010. The winner gets to play on the same stage as world famous French band Phoenix later this year.

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    Posted in Alcohol, Beck's | 124 Comments »