I am currently writing on a book entitled…da da dah…Sounds like branding! A lot of great inspiration comes from brilliant marketers, thinker Seth Godin. Check his fun post below on how music creates movements and check this video.
seth godin
Jakob
Traditional marketing is dying. Studies show that 75% actively avoid all type of advertising. Whether it’s on TV, billboards or the Internet. The audience is increasingly more and more fragmented, more critical and harder to reach. At the same time people are spending more time on social media networks. Places where music is an engine for interaction. Could music branding be the golden ticket for tomorrow’s marketers?
Join Jakob Lusensky of Heartbeats International for an exclusive seminar on how brands can work strategically with music in their communication, and how brands can benefit from participation within social networks.
Thursday 11 June 2009
7:30 Coffee/tea and sandwiches, 8:00 - 9:15 Seminar
Talarforum, Norr Mälarstrand 6, Stockholm
Register to confirm your place.
An interesting article in Variety outlines the opportunities for brands to work with music in their marketing, using statistics and quotes from the Sounds Like Brandingâ„¢ report as the basis for discussion.
Read the full article on variety.com
Top music industry news magazine Billboard reports on the Sounds Like Brandingâ„¢ survey.
Read the full article on billboard.biz
Watch the video of the Sounds Like Branding seminar held in Stockholm at Nordic Light Hotel on 19 March 2009:
SOUNDS LIKE BRANDINGâ„¢ live at Midem Music Fair, Cannes on 20 January 2009:
Sounds Like Branding™ was launched this week at the world’s largest music fair, MIDEM. The report is now available for download on www.soundslikebranding.com.