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  • Case in point C: Pepsi, Refresh Project (4Es)

    Could a soft drink really engage people and make the world a better place? Pepsi thinks so, if you take a look at one of the brand’s latest marketing initiatives, Pepsi Refresh Project. In 2010, Pepsi shunned their advertising budget for Super-Bowl (of over $20 Million) and decided to put it into social media and the Refresh Project. But, how does this project work?

    Each month Pepsi gives a grant of 1,3 Million USD to businesses, people and non-profits having a positive impact on their community. Anyone can submit their ideas and promote people in their network, then visitors on the Pepsi Refresh site get to vote for their favourite projects. At the end of each month, finalists are selected to receive granted money in categories such as art & culture, health and education. The maximum 1000 submissions per day were entered in less than one day when the project first began. And the results, apart from an intense media coverage, is more than 1 600 000 fans on Facebook (still counting) and thousands of project submissions every month.

    With the Refresh Project, Pepsi has succeeded in creating strong customer engagement across the US, by connecting emotionally to people. Through this project, Pepsi has also linked the brand to experiences of value; all ‘refresh projects’ have a good impact on society. The result of the campaign is that people associate the company with doing ‘good’. Besides this, the campaign also shows a bit of Pepsi’s brand personality, differentiating them from competitors. In this way Pepsi possesses an exclusive position in the minds of many.

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      Almost all ao dai are usually personalized personalized, suited to the persons human body. A few lower high quality ao dai’s are getting mass produced, but, of course, there’re much less fitted and also associated with typical styles.

      On her wedding, the actual star of the wedding has on the outside robe (this ao choang) over the ao dai to produce a far more proper glimpse.

      Reddish is the union dress colour, while brilliant pink could also be used. On occasion, precious metal man made fibre trims the actual ao dai and/or this ao choang.

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      Through the wedding day, the particular bride and groom might adjust his or her outfits possibly three to four instances : at a western-style bridal dress and bright tuxedo, on the ao dai intended for both happy couple, to help formal night time dress in addition to dark tuxedo.

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      Modern-day Developments inside Oriental Bridesmaid Attire

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      Irrespective of the Asian land, the wedding ceremony garments is actually tasteful, lavish and many often attentively designed to be able to respect your richness associated with its traditions.

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