• Categories

  • D.I.Y. Music - When Artists Become The Product

    This article was first posted at Hypebot. The writer, William Gruger (@wgruger), brings up some bold questions and starts an important conversation. We don’t say that Gruger is right about everything he writes here.  Some of the things he says about  companies we highly respect are a bit controversial. But Gruger still highlights some major concerns worth giving an extra thought or two.

    It seems like there is an Internet outlet that allows individuals to be whoever you want to be.

    People who think they’re writers start blogs, photographers or fashionistas start Tumblrs, and people who think they’re film makers make YouTube accounts.

    For prospective musicians, however, there exists not just a smattering of sites, but an entire online industry dedicated to earning money and exposure.

    There has been endless press about how ReverbNation, TuneCore, SoundCloud, Kickstarter, etc., have innovated the landscape by crafting the tools to turn musicians into efficient and effective music businessmen, allowing everyday people to become full time musicians, or so it seems.

    social-media201104135

    However, this new type of exposure doesn’t necessarily lead to fans opening their wallets and, it certainly doesn’t mean it’s worth it for artists to invest any amount of money into online marketing.

    Anna Rose Beck, a folk singer/songwriter from North Carolina who first started with YouTube videos, was able to garner an audience and begin gigging in the area after heavily investing in a mix of these online tools. Her web efforts were effective in helping build an audience, but less so when it came to covering her first album’s production costs (the album is set to be released this April).

    Despite raising over $2,100 with a Kickstarter campaign, her Myspace and ReverbNation exposure failed to lift her out of the red.

    “Relatively nobody knows who I am, but if I’m going to start charging people online then absolutely nobody is ever going to know who I am.” she says.

    Devin Fry, a musician from Austin, Texas agrees. “You have to make convincing music, and lots of it, and talk about it, and give it away. If you’re a D.I.Y. musicmaker or bandleader and you’re worried about the lost revenue of someone downloading your songs for free, you’re ignoring the bigger picture.”

    Devin and his band Salesman play what Denver Thread describes as “What would’ve happened if Jeffrey Lee Pierce hadn’t died, and instead invested in a little voice coaching? Or – maybe a lot of voice coaching.”

    “I’m fed up with band self-starter programs, as you succinctly call them. Because they come at you trying to sell you shit you don’t need, promising to ‘increase your fan base,’” Fry says. “Insidiously enough, they’re targeting modest, broke, D.I.Y. musicmakers and bandleaders, people exactly like me.”

    Indeed, ReverbNation claims that a budding musician will accrue more fans with “an arsenal of free viral marketing tools for Myspace, Facebook, Twitter, blogs, and your homepage.” As if a broadened fan base weren’t enough, musicians can profit directly by using the Reverb Store to hawk “T-shirts, CDs, downloads, hats and ringtones directly to fans on Facebook, Myspace, Twitter, and your home page or blog.”

    The way these companies phrase their offerings sound completely absurd.

    TuneCore sports even loftier promises that you’ll be able to, “Join Nine Inch Nails, Drake, Keith Richard, Jay-Z and tens of thousands more musicians just like you to get heard, shared and discovered.”

    People are all aware of the marvelously positive impact digital distribution has had for tens of thousands of musicians trying to get their material out there. Never before have music consumers had a better chance to discover artists and niches of flavor that appeal the most, but also never has the amount of noise and clutter been so high. The idea that an internet tool will provide hopeful musicians with the same marketing power as these major label signed artists is extremely over-ambitious.

    “I’ve wasted my time creating Salesman accounts at ReverbNation, Myspace, TuneCore, iLike, etc,” continues Fry, “and I’ve learned that my promotions time is better spent outside flyering. Talking to people and setting meetings with people I want to work with.”
    salesman

    The bigger picture is gaining exposure, not trying to monetize every move with overcomplicated and cost ineffective online merchandise stores. While it may be true that “being a musician requires so much more motivation than it used to … motivation to be a self-promoter and an entrepreneur and to actually market for yourself” as Anna puts it, it doesn’t mean that musicians should buy into what are often lofty – and false – promises.

    “Baseline: it’s important for a band to have an online presence that looks and sounds the way you want it,” says Fry, “something that gives the flavor of what to expect at a live show. If your show is badass like it should be, you only need one such supplement.”

    And musicians can certainly supplement their online shows for free. Hell, the guys from Odd Future did it with just a Tumblr and YouTube, which are both free to use. Sure, D.I.Y. platforms can certainly increase a musician’s chances of being discovered, but on a mass scale, turning page views and video hits into sustainable income simply is not a reality.

    Are we simply spinning our wheels with trying to make an industry out of manufacturing musicians?

    Tags: , , , , , , , , , , , , , ,

    61 Responses to “D.I.Y. Music - When Artists Become The Product”

    1. admin Says:

      Thanks Peter! Gruger have pointed out some controversial things, and we do not agree with him on everything, but the whole debate is good and the topic worth discussing.

    2. why online mixing dude Says:

      Hey I just finished reading the post. I comment to say that I liked it good job and keep it up man! See ya :)

    3. television sets Says:

      Appreciation for any great writing. I am glad I’ve got taken the time to find out this.

    4. television sets Says:

      Hello. I’ve been wondering if spam messages anger writers like they annoy consumers? I sincerely hope against hope until this selection of thoughts will continue without spam indefinitely. Thanks for your input. I thank you for work.

    5. Felipe Siminski Says:

      Thank you, I’ve recently been searching for information approximately this topic for ages and yours is the best I’ve found out till now. But, what in regards to the bottom line? Are you certain concerning the supply?

    6. Tanie Gry Komputerowe Says:

      Heya i am for the first time here. I came across this board and I in finding It really useful & it helped me out a lot. I’m hoping to provide one thing back and aid others such as you aided me.

    7. Andrew A. Sailer Says:

      Get Totally Free #1 Mac system utility for MAC in the world that helps them scan for errors, boost performance and increase speed! Just follow the link and then click on download. Free Mac #1 Utility

    8. lets cheer for beat maker Says:

      Hey I just finished reading the post. I comment to say that I liked it good job and keep it up man! See ya :)

    9. Cody Mease Says:

      I am constantly browsing online for articles that can help me. Thx!

    10. Treatment for blackheads Says:

      Hmm it appears like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any helpful hints for novice blog writers? I’d definitely appreciate it.

    11. Dedra Ramano Says:

      It’s perfect time for you to make several plans for future years and it really is time to be happy. I get read this specific post of course, if I could I would like to suggest a person few intriguing things or perhaps advice. Maybe you can write up coming articles talking about this content. I desire to read more reasons for it!

    12. vetement pas cher homme fashion Says:

      Your blog appears to be having some compatibilty problems in my firefox browser. The wording seems to be running off the page pretty bad. If you would like you can e-mail me at: timklein@live.fr and I will shoot you over a screenshot of the problem.

    13. Poster Stand Says:

      Excellent issues altogether, you simply received a new reader. What may you recommend in regards to your submit that you simply made some days in the past? Any positive?

    14. Leonel Ternes Says:

      Rattling nice design and good subject material, hardly anything else we need :D.

    15. Kristian Says:

      You have to waste less time to explore your necessary topic on web, since nowadays the searching strategies of search engines are fastidious. Thatís why I fount this post at this place.

    16. Antonio Says:

      Hurrah, what a quality it is! For the reason that mostly YouTube video lessons have no good quality, except this is actually a pleasant quality video.

    17. Plumbing Dayton Ohio Says:

      Your house is valueble for me. Thanks!…

    18. auto approve blog Says:

      I actually wanted to construct a small comment to be able to thank you for some of the awesome instructions you are writing on this site. My time intensive internet investigation has at the end of the day been paid with good quality content to share with my company. I ‘d believe that many of us site visitors are definitely fortunate to dwell in a remarkable website with very many lovely professionals with useful plans. I feel really lucky to have used your site and look forward to tons of more thrilling moments reading here. Thanks again for all the details.

    19. Barrie Fuson Says:

      I like this weblog so much, saved to favorites. “To hold a pen is to be at war.” by Francois Marie Arouet Voltaire.

    20. reverbnation Says:

      reverbnation…

      [...]SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product[...]…

    21. Bryant Howlin Says:

      This might not be the ideal place to inquire about this, but I’m searching for a pest management company inside the pittsburgh region and have no method to find out who is the very best. I found this business which is truly close to me and wanted to see if any one has any reviews on them. Priority Pest Control, 524 Ross St, Pittsburgh, PA 15219 - (412) 346-6413

    22. backlinks services Says:

      Hello there. I’m wondering if you may be interested in doing a website link swap? I see your website: http://www.soundslikebranding.com/?p=3037 and my blog are primarily based around the same subject. I’d love to switch links or possibly guest author a post for you. Here is my personal e-mail: sarahhenel@live.fr. Make sure you contact me if you’re even slightly interested. Thanks.

    23. hyip monitor Says:

      Good info and straight to the point. I don’t know if this is really the best place to ask but do you guys have any thoughts on where to hire some professional writers? Thx :)

    24. poprawne strony www Says:

      Hello! This post couldn’t be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this article to him. Fairly certain he will have a good read. Thanks for sharing!

    25. Elijah Fermin Says:

      Howdy! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your blog posts. Can you suggest any other blogs/websites/forums that deal with the same subjects? Thank you so much!

    26. homme mannequin Says:

      Doh! I was domain name searching at namecheap.com and went to type in the domain name: http://www.soundslikebranding.com/?p=3037 and guess who already acquired it? You did! lol j/k. I was about to purchase this domain name but realized it had been taken so I decided I’d come check it out. Great blog!

    27. Sherrill Holly Says:

      This may not be the most beneficial place to ask this, but I’m trying to find a pest control provider in the pittsburgh area and have no method to find out who’s the best. I uncovered this company that’s truly close to me and wanted to see if any person has any evaluations on them. Murrysville Pest Control Pros, 3892 Old William Penn Hwy, Murrysville, PA 15668 - (724) 519-4423

    28. sell gold online Says:

      It is appropriate time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you few interesting things or suggestions. Maybe you could write next articles referring to this article. I want to read even more things about it!

    29. adams aebler Untertitel Says:

      I am curious to find out what blog system you are using? I’m experiencing some minor security problems with my latest site and I’d like to find something more safe. Do you have any recommendations?

    30. PCT Says:

      Hello,hi because I worship this site, i would feel honored to post a short review on your awesome website on my small would you grant me permission to?

    31. kasyna Says:

      F*ckin’ awesome things here. I am very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you please drop me a mail?

    32. clairvoyants Says:

      I want I may discover the time to put in writing consistantly at my blog, on a day after day basis, like you do. Properly achieved! I look ahead to your additional article. http://www.lifereader.com.au/psychics/clairvoyants

    33. DEBORA Laurence Says:

      Recherche annuaire free sur annuaires-gratuit.com, referencement annuaires gratuit .

    34. Shan Darou Says:

      It¡¦s in point of fact a great and helpful piece of info. I am happy that you simply shared this useful info with us. Please keep us informed like this. Thank you for sharing.

    35. traveling vineyard Says:

      Hi there, I discovered your web site by means of Google even as searching for a comparable topic, your web site got here up, it appears good. I’ve bookmarked it in my google bookmarks.

    36. Patricia Zoulek Says:

      You made some nice points there. I did a search on the issue and found a good number of persons will consent with your blog.

    37. y8 games Says:

      thanks for post. good job.

    38. deportes de aventura Says:

      deportes de aventura…

      [...]SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product[...]…

    39. seo|vps|hosting|dedicated|server Says:

      seo|vps|hosting|dedicated|server…

      [...]SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product[...]…

    40. uterine cancer treatment Says:

      Excellent blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol

    41. acne scars laser treatment Says:

      Great website…and funky article man…thanx for the great post…keep on posting such articles… Resources just like the one you mentioned here can be very helpful me! I will post a hyperlink to the current page on my small blog. Read my visitors will discover that very helpful.

    42. Free To Post Classifieds Says:

      Hi there !!! This really is a excellent internet site that is bringing in loads of visitors. We’ve just established my 1st website http://freeclassifiedsonline.in/ & would actually be thankful in case you could give me some tips on improving the same and obtaining more visitors. With thanks !!!

    43. thumbnail Says:

      Have you given any thought at all with translating your main web-site in to French? I know a couple of of translaters here that will would certainly help you do it for no cost if you want to get in touch with me.

    44. online cash loans Says:

      I believe one of your ads caused my internet browser to resize, you may well need to get that on your blacklist.

    45. fall pregnant Says:

      Just to let you know your website appears a little bit different on Firefox on my laptop with Linux .

    46. homepage Says:

      A insightful blog post there mate . Thanks for the post !

    47. Check this out Says:

      Looking for Paul Greg Myers? For information on Paul Greg Myers, here is a Paul Greg Myers mugshot.

    48. hello kitty Says:

      Great site you have got here.. It’s hard to find high-quality writing like yours these days. I seriously appreciate people like you! Take care!!

    49. hiring a pest control guy Says:

      hiring a pest control guy…

      SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product…

    50. Atlanta Emergency Plumbing Says:

      It’salways better if you get the services from an experienced and reputed companydecreases the chance of occurring the problem in near future.
      It maintains all types of drainage system of the buildings and designs below ground sanitary drainage system also.
      From, coaching to time management, to team building,
      customer service and marking leadership - everything must be taken into your plan of
      action to generate a smooth cash flow.

      Have a look at my blog; Atlanta Emergency Plumbing

    51. Atlanta GA Plumbing Says:

      Ideally you want to finance your business on savings as you wont have to pay repayments which could
      eat into your profits considerably. A lot plumbing Hayward provides 24-hour emergency plumbing
      Hayward service. From, coaching to time management, to team building, customer service and marking leadership - everything must be taken into your
      plan of action to generate a smooth cash flow.

      My web-site; Atlanta GA Plumbing

    52. Savannah GA Air Conditioning Repair Contractor Says:

      But in order to do that, you may require dissembling the machine and that is why it is a need for you to go through
      the manual and know how to assemble it again. Some ac problems can be avoided by doing
      some do it yourself maintenance. Oaks Air Conditioning just as the successful
      bid 2007CCTV to 80 million television advertising, corporate power is not only powerful, but also access to
      the “China Famous Brand” and “China Famous Trademark”, “National Inspection-free Product”, “energy products” such as honor, but once a
      year Free annual inspection is to ensure that
      consumers feel at ease, convenience and trust to the air-conditioning.

      My webpage - Savannah GA Air Conditioning Repair Contractor

    53. pinterest Says:

      Most Facebook users are teenagers who do not have a lot of money to spend.
      Google+ is a social networking site that has a range of different features that you can use to connect with
      patients and other healthcare professionals. The “following” and “followers” selection operates in the same fashion as Google+ and Twitter.

      Stop by my webpage :: pinterest

    54. wizard101 video games Says:

      I would like to thank you for the efforts you’ve put
      in penning this site. I am hoping to view the same high-grade content from you
      in the future as well. In truth, your creative writing abilities has inspired me to get
      my own, personal website now ;)

    55. email list marketing Says:

      Hey there, You’ve done a fantastic job. I’ll definitely digg it and personally recommend to my friends. I am confident they will be benefited from this site.

    56. site box Says:

      site box…

      “[...]SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product[...]“…

    57. retaining walls Says:

      Excellent, what a weblog it is! This website provides valuable data to
      us, keep it up.

    58. Vidos de nintendo Says:

       Essta estirpe requiere uun juego algo mas bueno
      que este

      Miira lo siguiente y puedes navega por mi web site; Vidos de nintendo

    59. www.iraqiyeen.com Says:

       Una muy buena mecanica de juego y heroes graficas aunque muchos
      aspectos parecen ser flojos

      Mira loo siguiente y puedes visita mi website; http://www.iraqiyeen.com

    60. FirstElizbeth Says:

      I see you don’t monetize your page, don’t waste your traffic, you can earn additional bucks every month
      because you’ve got hi quality content. If you want
      to know how to make extra $$$, search for: Mrdalekjd methods for $$$

    61. mackage canada Says:

      SOUNDS LIKE BRANDING™ » Blog » D.I.Y. Music - When Artists Become The Product
      mackage canada http://www.tekpro.ca/images/mackage.html

    Leave a Reply