Michael Jackson - The king of artist endorsement
Michael Jackson was not only the king of pop. His groundbreaking endorsement deal with Pepsi Coke in the early 1980s still should work as a reference for brands taking the logic next step in to music. Respect!
Read the full story: http://www.reuters.com/article/musicNews/idUSTRE56252Z20090703
Tags: branding, michael jackson, music
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May 23rd, 2016 at 3:27 am
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