Brands & Spotify
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Sound moves. Not only is online music service Spotify a cool hit with band fans, it’s catching on with brands too. Read the full article by By Simon Fuller on the great new marketing blog brand-e.biz
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Posts Tagged ‘music branding’
I couldn’t hear anything
Fanta is launching a mobile campaign using ultra sounds which can only be heard by people under the age of 25. It seems to be working out. So far 400 000 teens have downloaded the application. Can you hear it!?
Read the full story
Music branding is the key to social networks
Traditional marketing is dying. Studies show that 75% actively avoid all type of advertising. Whether it’s on TV, billboards or the Internet. The audience is increasingly more and more fragmented, more critical and harder to reach. At the same time people are spending more time on social media networks. Places where music is an engine for interaction. Could music branding be the golden ticket for tomorrow’s marketers?