Eurobest slideshow presentation
Here are some slides from last month’s Eurobest presentation:
Categories
- Brands
- ABSOLUT
- Absolut Icebar
- Adidas
- Ambush
- Audi
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- Coachella
- Coca-cola
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- Diesel
- Disney
- Dove
- Fanta
- Fiat
- Green Label Sound
- Heartbeats International
- Heineken
- HP
- Intel
- Kodak
- Levi's
- Lexus
- McDonalds
- Midem
- Mountain Dew
- Nickelodeon
- Nielsen
- Nike
- Nokia
- Old Spice
- Pepsi
- Pirate Bay
- Polaroid
- Red Bull
- Samsung
- Smirnoff
- Spotify
- SXSW
- T-Mobile
- TDK
- Tipp-Ex
- Uniqlo
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Heartbeats International
Eurobest videos
Thank you everyone for showing up at this weeks Eurobest Amsterdam. Enjoyed our conversation and here is as promised a Youtube playlist with the videos from the presentation. More to come soon.
http://www.youtube.com/view_play_list?p=C574AAD579978D5E
New white paper - Social Music Revolution
You are probably already aware that the social media network platforms will be of greater importance in your brand communication in the future. The questions are: How do you enter into this market of dialogue? How do you market in a digital culture where traditional advertising doesn’t work? How do you engage your customers and transform this engagement into business for your brand? Could music branding be the key to unlocking the potential of these platforms?
Heartbeats Session in Tokyo
Here are some pictures from the last Heartbeats and Sounds like branding session in Tokyo.
And if you prefer video you can experience a little mash-up of it below.
Taking the risk out of music
Brands and bands have been bedfellows for generations, sometimes uncomfortably. We speak to Sarah Tinsley from our Heartbeats network to find out how we can de-risk working with music by applying a more rigorous insight and planning process.
Workshop at Eurobest, Amsterdam 25th Nov
Be sure to check out this year’s European advertising festival Eurobest in Amsterdam 25-27 November. Many interesting speakers, seminars and people. Heartbeats International will host an exclusive workshop on the 25th, outlining the principles of music branding and the future to come. See you there?
More details about the workshop:
Help us choose a book cover!
Sounds Like Branding the book is released in Scandinavia in February 2010. Written by Heartbeats International founder Jakob Lusensky, it’s the first in the field of music branding. It tells an exciting story about how brands became record labels and consumers turned into fans. It also presents the models and tools at hand to work with music branding in practice.
The publisher is Norstedts, Sweden’s oldest publishing house, founded in 1823. Together with Swedish online book store Bokus we now let you choose the cover for the book (only the Swedish version…).
Discussions are being made with various international publishers and an english version is planned for later on in 2010.
Seminar on music branding in Stockholm
Join Jakob Lusensky of Heartbeats International for an exclusive seminar on how brands can work strategically with music in their communication, and how brands can benefit from participation within social networks.
Thursday 11 June 2009
7:30 Coffee/tea and sandwiches, 8:00 - 9:15 Seminar
Talarforum, Norr Mälarstrand 6, Stockholm
Register to confirm your place.