Are musical tastes genetic?
A recent study on twins by Nokia and professor Adrian North reveals that 50% of our musical taste is predetermined. Watch this!
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Arts & entertainment
Help us choose a book cover!
Sounds Like Branding the book is released in Scandinavia in February 2010. Written by Heartbeats International founder Jakob Lusensky, it’s the first in the field of music branding. It tells an exciting story about how brands became record labels and consumers turned into fans. It also presents the models and tools at hand to work with music branding in practice.
The publisher is Norstedts, Sweden’s oldest publishing house, founded in 1823. Together with Swedish online book store Bokus we now let you choose the cover for the book (only the Swedish version…).
Discussions are being made with various international publishers and an english version is planned for later on in 2010.
Brands & Spotify
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Sound moves. Not only is online music service Spotify a cool hit with band fans, it’s catching on with brands too. Read the full article by By Simon Fuller on the great new marketing blog brand-e.biz
What does your music taste say about you?
A study of 26,000 people by professor Adrian North from Heriot-Watt University shows a strong link between music preference and personality…
REGGAEHigh self esteem |
ROCK/METALLow self esteem |
ROCK’N'ROLLHigh self esteem |
SOULHigh self esteem |
INDIELow self esteem |
COUNTRY & WESTERNHardworking |
DANCECreative |
RAPHigh self esteem |
CLASSICAL
High self esteem |
JAZZHigh self esteem |
PUNKLow self esteem |
CHART POPHigh self esteem |