Brands playing with original music to engage customers
More and more brand marketers are playing with original music to engage their customers. Our last example was Coca-Cola and how the beverage company successfully used music (K’Naan’s Wavin’ Flag) during the World Cup.
This summer we’ve also noticed Levi’s Pioneer Sessions, Nike’s remake of Umbabarauma, aka 1976’s Ponta de Lança Africano (Umbabarauma) by Jorge Ben, and Converse’s original All Summer tune, to mentions a few interesting cases.
Tags: All summer tune, audio branding, Coca-cola, Coca-Cola Celebration Mix, Converse, K'Naan, Levi's, Nike, Pioneer Sessions, sonic branding
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