Lexus plays the drums to show its precision
Lexus has launched a new ad campaign, ‘Music Track’, to promote the driving experience the new Lexus 2011 IS model offers its drivers.
Watch the Lexus car as it creates a drum roll with precision, whilst driving over the foot pedals of a series of strategically-placed drums.
Tags: audio branding, lexus, Lexus 2011 IS, music branding, music marketing, music track, sound branding, sound marketing
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