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  • Pepsi will take the Refresh Project global in 2011

    Pepsi’s Refresh Project has generated tens of millions of votes and countless tweets and Facebook posts in 2010. Next year, PepsiCo will take it global.

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    It is not the first time we mention Pepsi’s Refresh Project. Quite recently we brought it up in relation to the four Es marketing model, consisting of emotions, experiences, engagement and exclusivity.

    In short: this year Pepsi shunned their US advertising budget for Super-Bowl (of over $20 Million) and decided to put it into social media and the Refresh Project instead. The project has generated tens of million of votes and a countless number of tweets and Facebook posts, and the Pepsi brand itself has reached more than 2.7 million fans on Facebook (a growth of more than one million within in less than two months and still counting).

    This fall, marketing director for Pepsi, Ana Maria Irazabal, expressed that “the Refresh Project is helping sales by linking charity in customers’ minds with their feelings about the brand”, and she also expressed that Pepsi will expand the Refresh Project globally in 2011 (The Huffington Post).

    The Refresh Project embraces the four Es marketing model and represents a shift away from traditional marketing to marketing with a higher purpose.

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      I was delighted to hear that that little scene had such an effect on you.
      However, that’s not just a fantasy. If I could have gotten you to Maryland, and it rained, we would have been out
      on the deck. The thing that pleases me most is that you find the idea exciting.

      There are other places where I had, and maybe still, planed to make love to you all over that house.
      Actually, sometimes we would be making love, and sometimes
      we would just be fucking!

      God, I’m really glad that you are one of the people that not only knows, but also
      can appreciate the difference between the two. (God, I could really use a little hot fucking right now.)

      Yeah, I’ve been looking at your pictures again.

      There’s not only the deck, but also a screened in patio, a
      full basement, large back yard, well, maybe not the yard,
      but I think you get the idea.

      But, if fantasies turn you on, here’s a dream that I’ve had
      a couple of times in varying scenarios. Haven’t figured out why yet.

      A Night At The Club

      We’ve gone out to dinner and afterward we go to a club
      for a few drinks and some dancing. All goes well until it gets near closing
      time for the club. The DJ plays a number of slow songs in a row and as we dance a young man comes
      up and starts to rub against you from behind.
      I push him away and tell him that you’re with me and he should back off.

      A couple of the guys he’s with come up and grab me and pull me away from you.

      They overturn one of the tables next to the dance floor
      and using belts and table cloths, tie me to it.

      The guy that had approached you from the back grabbed you and pulled you to him, swaying to the music.

      As he ground himself against you, one of the other guys came
      up behind you and he too started to grind against
      you from behind.
      I don’t know why, but I have this crazy image
      of a life size ice cream sandwich as I watch the
      three of you on the dance floor, your soft pale skin highlighted between their dark
      muscular bodies under the dim glow of the club lights.
      Then, as the guy grinding against you from the front starts to run his hands over
      your thighs and ass, a young woman that had been partying with
      the guys, came over, pushed the guy behind you away and took his
      place pressed up against your rear end.
      She reached around you and started groping your breasts. As her fingers pinch and twist your hardening nipples, she kisses and licks the side of your neck.
      All the time, watching to see my reaction.
      I can’t help it, but as I watch the scene playing out
      before me, I have to admit that even though I would kill them if
      I could get free, I’ve got a raging boner going and there is an increasingly large wet spot growing on the front of my pants.

      Before long, the skintight red kimono style dress you were wearing has been undone and
      is lying crumpled on the floor at your feet. The red stiletto heels you wear accent the length
      of your legs and they seem to glow in the dim lights of
      the club.
      Slowly, the two guys lower you to the ground, the one that was behind you has come back and is now naked,
      as the three of you sink to the floor, I can see him sinking his large black cock into your ass.

      Unprepared and unaccustomed to such a large cock penetrating your ass hole, you start to scream but it is cut off by the lips of the woman as she sticks
      her tongue down your throat as she continues to maul
      your tits.
      With that big cock about half-way into your ass, the first guy climbs
      between your spread legs and starts to push his even bigger cock into your dripping pussy.
      You look at me with a look I’ve never seen on your face before.
      It’s a look of despair and helplessness, but also pure wanton lust and as
      the woman kisses you again, the first guy rams his cock
      to the hilt into your pussy. The f***e of the thrust drives you down onto the cock in your
      ass and it sinks balls deep.
      You throw your head back in pain and ecstasy. The woman straddles
      your face and begins to grind her pussy all
      over your face, covering it in her juices.
      I watch in amazement as your tongue snakes out and laps at her cunt, flicking over her clit and digging deep into her flowing pussy, lapping up all the juice you can get.

      Your hands are running over her ass, slapping the cheeks and an occasional finger sinking into her
      ass hole.
      As she comes into your mouth, the two guys have developed a rhythm and are vigorously thrusting
      in and out of your pussy and ass.
      When she is through cumming, she pushes the first guys head up, forcing him to stop sucking on your tits and actually mounts your chest, pushing your hard nipple
      and a good portion of one tit into her dripping snatch,
      fucking it like it was a dick.
      After what seems like an eternity, much moaning and groaning and many cuss words I’ve never heard before in my life, it seems the
      two guys are cumming simultaneously, filling your stomach and your
      ass with hot cum.
      All the while, the few customers that were still in the club continued to either dance around you, watching and groping their dates, or sat at their tables, drinking
      and watching.

      After a while, the two guys roll away from you.
      Leaving you and the woman lying on the floor, covered in sweat and cum.
      Slowly, the woman begins to clean you up with her
      tongue. She spends quit a while between your legs,
      lapping at your pussy and ass. Swallowing as much cum as she can lap up.

      She finally reaches your head and after cleaning the sweat
      and her cunt juices from your face, she gives you a
      long tongue kiss and smiles at you as she gets to her feet and fades into the darkness.

      Slowly you get to your feet, pull on your dress and then come to untie me.
      You run your hand over the front of my pants and smile
      at me as you realize that I too, have cum. The tell tale stain spreading over the crotch of my pants.

      We make our way out of the club and hail a passing taxi. As we head home, the look
      of love and satisfaction on your face is almost angelic.
      I notice your hand on my crotch as you massage me to hardness and as the cab rolls through the night, my cock sinks deep into
      the back of your throat.

      I want to tell you that the driver is watching in the rear view mirror, but decide that you’re much too busy
      to care and just enjoy the ride.

      I was delighted to hear that that little scene had such an effect on you.
      However, that’s not just a fantasy. If I could
      have gotten you to Maryland, and it rained, we would have been out on the deck.

      The thing that pleases me most is that you find the
      idea exciting.

      There are other places where I had, and maybe still, planed to make love to you all over that house.
      Actually, sometimes we would be making love, and sometimes we would just
      be fucking!

      God, I’m really glad that you are one of the people
      that not only knows, but also can appreciate the difference
      between the two. (God, I could really use a little hot
      fucking right now.)

      Yeah, I’ve been looking at your pictures again.

      There’s not only the deck, but also a screened in patio, a full basement, large back yard,
      well, maybe not the yard, but I think you get the idea.

      But, if fantasies turn you on, here’s a dream that I’ve had a couple of times in varying scenarios.

      Haven’t figured out why yet.

      A Night At The Club

      We’ve gone out to dinner and afterward we go
      to a club for a few drinks and some dancing.
      All goes well until it gets near closing time for the club.

      The DJ plays a number of slow songs in a row and as we dance a
      young man comes up and starts to rub against you from behind.

      I push him away and tell him that you’re with me and he should
      back off.
      A couple of the guys he’s with come up and grab me and pull me
      away from you. They overturn one of the tables next to the
      dance floor and using belts and table cloths, tie
      me to it.
      The guy that had approached you from the back grabbed you and
      pulled you to him, swaying to the music. As he ground himself against you, one of the other guys came up behind you and he too started to grind against you
      from behind.
      I don’t know why, but I have this crazy image of a life size ice cream sandwich as
      I watch the three of you on the dance floor,
      your soft pale skin highlighted between their dark muscular bodies under the dim glow of the club lights.

      Then, as the guy grinding against you from the front starts to run his hands over your thighs and ass, a young woman that had been partying with the guys, came over, pushed the
      guy behind you away and took his place pressed up against
      your rear end.
      She reached around you and started groping your breasts.
      As her fingers pinch and twist your hardening nipples,
      she kisses and licks the side of your neck. All the time, watching to
      see my reaction.
      I can’t help it, but as I watch the scene playing out before me,
      I have to admit that even though I would kill them if I could get free,
      I’ve got a raging boner going and there is an increasingly large wet spot growing on the front of my
      pants.
      Before long, the skintight red kimono style dress you were wearing has been undone and is lying crumpled on the floor at your
      feet. The red stiletto heels you wear accent the length of your legs and they seem to glow in the dim lights of the
      club.
      Slowly, the two guys lower you to the ground, the one that was
      behind you has come back and is now naked, as the three of
      you sink to the floor, I can see him sinking his large black cock into your ass.

      Unprepared and unaccustomed to such a large cock penetrating your ass hole, you start to scream but it is
      cut off by the lips of the woman as she sticks her tongue down your throat as she continues to maul your tits.

      With that big cock about half-way into your ass, the first guy climbs between your spread legs and starts to push his
      even bigger cock into your dripping pussy. You look at me with a look I’ve never seen on your face
      before. It’s a look of despair and helplessness, but also pure wanton lust and
      as the woman kisses you again, the first guy rams his cock
      to the hilt into your pussy. The f***e of the thrust drives you down onto
      the cock in your ass and it sinks balls deep.
      You throw your head back in pain and ecstasy. The woman straddles
      your face and begins to grind her pussy all over your face, covering it in her
      juices.
      I watch in amazement as your tongue snakes out and laps at her cunt, flicking over her clit and digging deep into her flowing pussy,
      lapping up all the juice you can get.
      Your hands are running over her ass, slapping the cheeks and an occasional finger sinking into her
      ass hole.
      As she comes into your mouth, the two guys have developed a rhythm
      and are vigorously thrusting in and out of your pussy and ass.

      When she is through cumming, she pushes the first guys head
      up, forcing him to stop sucking on your tits and actually mounts your chest, pushing your hard nipple and a
      good portion of one tit into her dripping snatch, fucking
      it like it was a dick.
      After what seems like an eternity, much moaning and groaning and many cuss words I’ve never heard before in my life, it
      seems the two guys are cumming simultaneously, filling your stomach and
      your ass with hot cum.
      All the while, the few customers that were still in the
      club continued to either dance around you, watching and groping their dates, or sat at their tables, drinking and watching.

      After a while, the two guys roll away from you. Leaving you and the woman lying on the
      floor, covered in sweat and cum. Slowly, the woman begins to clean you up with her tongue.
      She spends quit a while between your legs, lapping at your pussy and
      ass. Swallowing as much cum as she can lap up.
      She finally reaches your head and after cleaning the sweat and
      her cunt juices from your face, she gives you a long tongue kiss and smiles at you as she gets to her feet and
      fades into the darkness.
      Slowly you get to your feet, pull on your dress and then come to untie me.

      You run your hand over the front of my pants and smile
      at me as you realize that I too, have cum.
      The tell tale stain spreading over the crotch of my pants.

      We make our way out of the club and hail a passing
      taxi. As we head home, the look of love and satisfaction on your face is almost
      angelic. I notice your hand on my crotch as you massage me to hardness and as the cab rolls through the night, my
      cock sinks deep into the back of your throat.

      I want to tell you that the driver is watching in the rear view mirror, but decide that you’re much too busy to care and just enjoy the ride.

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