Sonic Branding at MIDEM and beyond
The value of a sound…sound strategy is still a dim second in advertising briefs but smarter brands are catching on. Audi achieved sonic branding two years ago, with its sport for the A5 sportback - a steady, pumping heartbeat, breath and a piano as seen (and heard) above.
Via brandchannel. Read more here.
Tags: brandchannel, midem, music branding, sonic branding
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