Exclusive survey on what impact music has on businesses in public places (in English) – Yours for a tweet or Facebook share
To better understand the impact of music on consumers and to learn more about the attitudes towards music being played in businesses in public places*, as well as music played in the workplace, Heartbeats International has conducted a survey on 1000 Swedes between the ages of 16-64. We asked them questions about the impact of music on their everyday lives, public places and at work.
The survey results are published in the report, Uncovering a musical myth: A survey on music’s impact in public spaces. It is your for a tweet or Facebook share:
Interested in the Swedish version of the report:
Download your copy
* Public places has been used as a generic term for businesses such as shops, shopping malls, supermarkets, restaurants, hotels, transportation services, sports stadiums, gyms and workplaces.
TOPICS COVERED IN THE REPORT INCLUDE:
- The importance of music for people in their everyday lives
- The impact music has on businesses in public places
- The impact music has on employees and workplaces
Five truths about the impact of music:
- People rank music as more difficult to live without than sports, movies and newspapers
- Playing the right music in your business makes customers stay longer
- Music played in your business affects your customers’ opinion about your brand
- Music enhances wellbeing amongst employees in workplaces
- People think it is important that artists, musicians and songwriters get paid for music being played in public places
Tags: music branding, Uncovering a musical myth: A survey on music's impact in public spaces
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