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  • Exclusive survey on what impact music has on businesses in public places (in English) – Yours for a tweet or Facebook share


    To better understand the impact of music on consumers and to learn more about the attitudes towards music being played in businesses in public places*, as well as music played in the workplace, Heartbeats International has conducted a survey on 1000 Swedes between the ages of 16-64. We asked them questions about the impact of music on their everyday lives, public places and at work.

    The survey results are published in the report, Uncovering a musical myth: A survey on music’s impact in public spaces. It is your for a tweet or Facebook share:

    Interested in the Swedish version of the report:
    Download your copy

    * Public places has been used as a generic term for businesses such as shops, shopping malls, supermarkets, restaurants, hotels, transportation services, sports stadiums, gyms and workplaces.



    • The importance of music for people in their everyday lives
    • The impact music has on businesses in public places
    • The impact music has on employees and workplaces

    Five truths about the impact of music:

    • People rank music as more difficult to live without than sports, movies and newspapers
    • Playing the right music in your business makes customers stay longer
    • Music played in your business affects your customers’ opinion about your brand
    • Music enhances wellbeing amongst employees in workplaces
    • People think it is important that artists, musicians and songwriters get paid for music being played in public places

    Tags: ,

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