“Music is both content and media. If we characterize consumer engagement as the sum total of the numbers of daily impressions plus the total amount of content consumtion, then music offers the largest array of consumer facing touch points (reach) than any other category and is by far, the most consumed entertainment content today.”
Steve Yanovsky, Music and Emerging Media Consultant, Mindshare
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As reported in: Variety,Billboard,Business Week
This blog is about how branding meets music and new discoveries by Heartbeats International™.
Heartbeats International™ is a brand communication agency working with global clients, helping them to strengthen their brand and build experiences through the use of sound and music.
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January 31st, 2010 at 3:08 pm
It should work now!