Converse Rubber Tracks
Converse Rubber Tracks, a free recording studio in Brooklyn sponsored by Converse, has recently opened for business. The brand says it wants the venue to serve as a ‘catalyst for originality’ by giving new and emerging bands the opportunity to record their songs in a high-quality studio setting.
In 2010, Converse released their plan to convert an old dry cleaners in Brooklyn into a cutting edge recording studio, in yet another attempt to become a patron of the arts. The Rubber Tracks studio, developed together with media and marketing outfit Cornerstone, is now made available to new and worthy bands, and the shoe brand has actually been signing up artists since last year. Locals Aabaraki, Majuscules, Andre Henry and Super Rocket Car will be the first ones to lay down music at the studio.
“Rubber Tracks can also give bands the means to expose their music to a much larger audience through content captured while recording, including songs and behind-the-scenes video,” says Converse. “Artists will have the option to utilise Converse.com and our social media channels to promote their content, potentially reaching millions.”