How to sell out (without selling out)!
At this year’s Midem we will teach the music industry how to sell out. Or rather how to avoid selling out but still get in bed with a brand. We will go through a five step model of success on how to build a successful strategy to get their interest. It includes the importance of defining vision, goals, values and a unique story. Also, how an artist/record label/festival owner should define their assets (from the perspective of the brands) and present these for potential brand partners. Part of the seminar will be focused on how the music and marketing industry have to start to understand the other’s objectives and culture. We will upload the presentation on Slideshare for you to watch after the seminar. See you on La Croisette?