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  • The Monocle Weekly: Sounds Like Branding exclusive interview

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    Monocle’s editor in chief Tyler Brûlé and culture editor Robert Bound speak to Jakob Lusensky about the book Sounds Like Branding and the relationship between music and marketing.

    Listen to the Monocle Weekly, edition 113, online or download the programme here and you’ll hear Monocle’s editors, amongst them Tyler Brûlé, speak with Jakob Lusensky on how music and marketing have blended together, how it has affected artists, the future for music branding, and much more (if you want to go directly to this, skip to 38:00).
     

    slbenglishAbout the book Sounds Like Branding

    Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the arrival of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

    “Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.”
    Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

    Read more here.

    Order Sounds Like Branding at Amazon.co.uk

     

    About the Monocle Weekly

    The Monocle Weekly is a mix of smart discussion, previews, field reports and feature interviews. From Monocle’s studio in London and their bureaux in Tokyo and New York, Monocle’s editors focus on the stories shaping the week ahead.

    Culture editor Robert Bound is a regular with his weekly playlist of artists established and obscure and editor Andrew Tuck is at hand to moderate debates and pull in contributions from our correspondents in far flung corners of the world. The Monocle Weekly is hosted by editor in chief Tyler Brûlé.

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    "Sounds Like Branding" How to use the power of music to turn customers into fans, a new book by Jakob Lusensky

    English version  |  Swedish version

    About this blog

    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

    www.heartbeatsinternational.com