SOUNDS LIKE BRANDINGâ„¢ Global Insights in music branding and communication

Michael Jackson - The king of artist endorsement

Michael Jackson was not only the king of pop. His groundbreaking endorsement deal with Pepsi Coke in the early 1980s still should work as a reference for brands taking the logic next step in to music. Respect!

Read the full story: http://www.reuters.com/article/musicNews/idUSTRE56252Z20090703

Melody moves

I am currently writing on a book entitled…da da dah…Sounds like branding! A lot of great inspiration comes from brilliant marketers, thinker Seth Godin. Check his fun post below on how music creates movements and check this video.

seth godin

Jakob

Music branding is the key to social networks

Traditional marketing is dying. Studies show that 75% actively avoid all type of advertising. Whether it’s on TV, billboards or the Internet. The audience is increasingly more and more fragmented, more critical and harder to reach. At the same time people are spending more time on social media networks. Places where music is an engine for interaction. Could music branding be the golden ticket for tomorrow’s marketers?

Read the full article

What does your music taste say about you?

A study of 26,000 people by professor Adrian North from Heriot-Watt University shows a strong link between music preference and personality…

REGGAE High self esteem Creative Lazy Ougoing Gentle At ease	ROCK/METAL Low self esteem Creative Not hardworking Introverted Gentle At ease	ROCK’N'ROLL High self esteem Creative Hardworking Rough At ease	SOUL High self esteem Creative Outgoing Gentle At ease
INDIE Low self esteem Creative Ougoing Rough	COUNTRY & WESTERN Hardworking Outgoing	DANCE Creative Outgoing Rough	RAP High self esteem Outgoing
CLASSICAL High self esteem Creative Introverted At ease	JAZZ High self esteem Creative Outgoing At ease	PUNK Low self esteem Creative Ougoing Rough	CHART POP High self esteem Creative Outgoing At ease

Seminar on music branding in Stockholm

Join Jakob Lusensky of Heartbeats International for an exclusive seminar on how brands can work strategically with music in their communication, and how brands can benefit from participation within social networks.

Thursday 11 June 2009
7:30 Coffee/tea and sandwiches, 8:00 - 9:15 Seminar
Talarforum, Norr Mälarstrand 6, Stockholm

Register to confirm your place.

Sounds Like Brandingâ„¢ findings reported in Variety

An interesting article in Variety outlines the opportunities for brands to work with music in their marketing, using statistics and quotes from the Sounds Like Brandingâ„¢ report as the basis for discussion.

Read the full article on variety.com

Billboard reports on Sounds Like Brandingâ„¢

Top music industry news magazine Billboard reports on the Sounds Like Brandingâ„¢ survey.

Read the full article on billboard.biz

Sounds Like Brandingâ„¢ Stockholm

Watch the video of the Sounds Like Branding seminar held in Stockholm at Nordic Light Hotel on 19 March 2009:

Watch the video