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    World’s Most Innovative Music Companies

    FastCompany has listed the “World’s Most Innovative Companies“, not surprisingly Apple appears at the top, followed by Twitter and Facebook. Listed as well is Top Ten by Industry, including the following:  Advertising, Biotech, Design, Fashion, Mobile, and, last but not least, Music.

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    FastCompany’s editorial team have evaluated thousands of global businesses to create the complete ‘World’s Most Innovative Companies’ list, with a goal to highlight companies that “dare to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity.” The music category is broadly defined to include major brands who use music creatively, alongside artists and traditional music companies. No record labels made it to the chart, but the inclusion of Hello Music and Songbird in Top Ten Music is an affirmation of their contribution to the latest iteration of the evolving music industry. The winner of the whole category is Pandora, for “bringing its custom-curated music mix to a new venue: cars”. Two brands that stand out are the first runner-up, Coca-Cola, and Converse, who made it to seventh place. Converse for “building a recording studio that’s also a goodwill-generating machine” (Rubber Tracks in Brooklyn), and Coke for its “daring marketing model that redefines the relationship among consumer brands, record companies, and artists”. Neither of these brands are considered as traditional parts of the music industry. Below is the Top Ten in Music list.

    01 Pandora
    For bringing its custom-curated music mix to a new venue: cars

    02 Coca-Cola
    For a daring marketing model that redefines the relationship among consumer brands, record companies, and artists

    03 Big Champagne
    For developing a more modern business measurement that factors in social media

    04 Arcade Fire
    For turning the music video into an individualised user experience

    05 Terra.com
    For a multipronged, and profitable, music-focused content model

    06 Hello Music
    For helping aspiring artists concentrate on their art without losing out on the business side

    07 Converse
    For building a recording studio that’s also a goodwill-generating machine

    08 Sonos
    For making one of the easiest-to-use, best-sounding, affordable wireless audio systems

    09 Songbird
    For creating an open-source music-management platform that’s way more personal than iTunes

    10 Weezer
    For customising its own business through unusual record and marketing deals

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