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    Alicia Keys and HP Launch “Everybody On” During the 2011 Grammy week

    Yesterday HP announced a new marketing campaign with the theme of “Everybody On”. It’s a global campaign that “celebrates how people around the world are using HP technology to pursue their personal and professional passions.”

    “Everybody On” embraces music, fashion, community activism, business, and more, according to HP. It is supported by an integrated campaign featuring print, broadcast, online, and social media. The launch will kick off with a minute-long TV spot featuring Lou Reed’s “Walk on the Wild Side”. The first in a series of TV spots will be launched during the Grammy Awards featuring Alicia Keys.

    Alongside Alicia Keys, the commercial also features HP laptops with Beats Audio. Not surprisingly, HP is also a sponsor of this years Grammy Awards, taking place in L.A. on 13 February.


    The campaign itself was created by HP’s own Personal Systems Group, and build on its “The Computer is Personal Again” campaign.