• Categories

  • “You can’t compete with Disney and Nickelodeon”

    When Justin Bieber’s My World Acoustic was released exclusively through Walmart, it was one of many landmarks in his supersonic career that has taken him from webcam sensation on YouTube to one of the biggest pop stars on the planet.

    It wasn’t easy though. In spite of a heavyweight co-signer in Usher, the record labels were reluctant to sign an artist without a major platform. In a recent interview with Billboard, Bieber’s manager Scooter Braun explains how the labels told him that Bieber had no way of breaking out through YouTube alone. The common knowledge was that you can’t compete with Disney and Nickelodeon.


    In a lot of ways Justin Bieber is a pre-cursor of where we all are heading. Justin Bieber got his break on YouTube, and currently holds the #1 spot on the platform with  400 million views of the music video for Baby. More important than a marquee clip of Baby caliber though, is Bieber’s constant interaction with his fans through lo-fi video messages and tweets.

    On a slightly smaller scale the two latest hip hop franchises, Drake and Nicki Minaj, also got their breaks with very little major label backup. Drake’s Best I Ever Had, off his selfreleased mixtape So Far Gone, was an international hit last year. He was the grand prize in a bidding war where Sylvia Rhone and Universal eventually had to back up a very big money truck in order to secure a deal, and he found himself nominated for music awards before he even had an official release out.

    Nicki Minaj was featured on pretty much every single remix released for almost a year leading up to her album release. She surpassed 1 million Twitter followers months before her album Pink Friday scored the highest first week sales for a female rapper since Lauryn Hill’s Miseducation of… in 1998.

    So do we need to rethink what it takes to break a new franchise artist? What part should the record labels play and is there room for brands to associate with these artists BEFORE they become mainstream? Could Walmart have been an integral part of the Justin Bieber saga in 2008 instead of acting as a mere distribution channel in 2010? If brands are to be a relevant part of music and culture in the future, perhaps they need to step up to the plate and enter the game at an earlier stage?

    Tags: , , , , , , , ,

    44 Responses to ““You can’t compete with Disney and Nickelodeon””

    1. Malvina Leahhttp://www.chilggoooto.com Says:

      Hello there, just turned into aware of your blog through Google,my site is http://www.chilggoooto.com

    2. Bracelet mariage fantaisie Says:

      This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your great post. Also, I have shared your site in my social networks!

    3. property management Charlestown Says:

      Hello There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I’ll definitely return.

    4. facebook fans Says:

      You made various nice points there. I have done a search about the subject and discovered many people could have precisely the same opinion together with your blog.

    5. apartments Boston Says:

      Interesting read. I wish I felt inspired enough to write such good posts onto my own blog. It is hard.

    6. cubefield Says:

      You put it in a perspective where I understand, Would you ever be interested in a guest blog post?

    7. best realtor quincy Says:

      Fantastic Post. I have read many posts on this subject and you done the best job. Keep it up!

    8. apartments Fenway Says:

      Definitely believe that which you stated. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just do not know about. You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

    9. Wartrol Scam Says:

      Hey there! I’ve been following your website for some time now and finally got the courage to go ahead and give you a shout out from Huffman Tx! Just wanted to mention keep up the great job!

    10. hd televisions Says:

      Hi, where have you get this info do you please support this with some proof or you may say the right reference because i and others will definitely appreciate

    11. 1916 walking liberty half dollar Says:

      Nice info! Waitin’ for more. :-)

    12. Annamarie Says:

      wow, awesome article post.Really looking forward to read more. Much obliged.

    13. Doyle Asuncion Says:

      We absolutely love your blog and find many of your post’s to be exactly I’m looking for. Does one offer guest writers to write content in your case? I wouldn’t mind writing a post or elaborating on a number of the subjects you write concerning here. Again, awesome site!

    14. Peapod Coupon Says:

      This site is my inspiration , rattling good style and perfect subject material .

    15. bet on nhl games Says:

      Hi there, just became aware of your blog through Google, and found that it is truly informative. I’m going to watch out for brussels. I will be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

    16. cheap football helmets for sale Says:

      Hi, Neat post. There is an issue along with your website in internet explorer, may check this¡­ IE still is the market leader and a large element of folks will miss your magnificent writing due to this problem.

    17. Ty Caplener Says:

      Sweet site , very style as well as design , really clean as well as employ pleasant .

    18. iPhone 5 Says:

      Hey! I just would like to give an enormous thumbs up for the great information you have got here on this post. I can be coming back to your weblog for more soon.

    19. Eleanore Klump Says:

      Hi there, I found your web site via Google while looking for a related topic, your website came up, it looks great. I have bookmarked it in my google bookmarks.

    20. party poker wont download on a mac Says:

      I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% certain. Any recommendations or advice would be greatly appreciated. Thanks

    21. Pull Your Ex Back Says:

      Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

    22. dobre strony Says:

      Appreciating the dedication you put into your site and in depth information you provide. It’s nice to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

    23. natomas property management Says:

      F*ckin’ tremendous things here. I’m very satisfied to look your post. Thanks so much and i am taking a look ahead to contact you. Will you kindly drop me a mail?

    24. Yulanda Peecha Says:

      Hi there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a extraordinary job!

    25. Bijan Says:

      I like the helpful information you provide in your articles. I’ll bookmark your weblog and check again here regularly. I’m quite sure I’ll learn many new stuff right here! Best of luck for the next!

    26. Maurine Priesmeyer Says:

      I don’t know if it’s just me or if perhaps everybody else encountering problems with your site. It looks like some of the written text on your content are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too? This may be a issue with my browser because I’ve had this happen previously. Thank you

    27. PHILIP SCHAFFHAUSER Says:

      Thank you, Pastor Steve, for reinforcing in me what I knew to be true when my husband of 8 years divorced me in the midst of my first go-round with dialysis and in waiting for a kidney transplant. I was abandoned at age 30.

    28. instagram app Says:

      Thanks for another informative web site. Where else may I am getting that kind of information written in such an ideal manner? I have a challenge that I’m simply now running on, and I have been on the glance out for such information. instagram app instagram app instagram app

    29. what is android Says:

      I?ve read some just right stuff here. Certainly price bookmarking for revisiting. I wonder how so much effort you put to make such a fantastic informative website. what is android instagram android instagram for android

    30. tablet and laptop Says:

      Hey there, I just hopped over to your web page thru StumbleUpon. Not somthing I might generally read, but I appreciated your thoughts none the less. Thanks for creating some thing well worth reading through.

    31. bathroom remodeling phoenix, bathroom remodeling az, phoenix kitchen remodeling, kitchen remodeling az, home remodeling phoenix Says:

      Do you might have a spam problem on this web site; I also am a blogger, and I was asking yourself your situation; we now have created some great methods and we are looking to swap options with other individuals, be positive to fire me an e-mail if planning to pursue.

    32. Bitorbiz Says:

      get cheap chanel replica rasLOGEl [URL= - discount chanel bags[/URL - to get new coupon RAcwEoxL

    33. SEO Software Says:

      Wonderful points listed here. I will be incredibly pleased to talk to your submit. Thank you a great deal of and i’m looking forward to the touch you actually.. SEO Software Are you going to kindly decrease me a e-mail?

    34. Trena W. Platner Says:

      Do you mind if I quote a few of your articles as long as I provide credit and
      sources back to your webpage? My blog site is in the very same niche as yours and
      my visitors would certainly benefit from a lot of the information you present
      here. Please let me know if this okay with you.
      Regards!

      my webpage … Trena W. Platner

    35. Lita D. Harriger Says:

      Helpful information. Fortunate me I discovered your
      website by accident, and I am surprised why this twist of fate didn’t came about earlier!
      I bookmarked it.

      Also visit my web page … Lita D. Harriger

    36. Jovan L. Gasner Says:

      whoah this blog is wonderful i love reading your articles.
      Stay up the great work! You already know, many people are
      searching around for this information, you can help them greatly.

    37. Katherin F. Sebert Says:

      Every weekend i used to go to see this site, for the reason that
      i wish for enjoyment, for the reason that this this web page
      conations really fastidious funny data too.

    38. nike air max pas cher Says:

      We have mastered quite a few essential things by using your personal article. I may also love to say there may be a circumstance in which you can obtain a college loan without have to have a co-signer like a Federal government University student Assist Mortgage. But when you are acquiring that will mortgage by way of a normal financial institution you then have to be produced all set to possess a co-signer all set to assist you. Lenders could bottom their very own selection over a handful of parts even so the biggest can be your credit history. There are many collectors that could on top of that examine your work background consider according to that will playing with most circumstances it can count on your own statement.
      nike air max pas cher http://www.cave-abbaye.com/images/nikeairmax1/

    39. testicle shaver Says:

      great put up, very informative. I’m wondering why the
      opposite experts of this sector do not realize this.
      You should continue your writing. I am confident, you
      have a great readers’ base already!

    40. wifi hacker apps Says:

      So each time someone logs in, they should
      put within the password to access the Web.

    41. MarkZBessick Says:

      I really love your web site.. Great colors & theme. Did you make this amazing
      site yourself? Please reply back as I’m trying to create my very own site and would
      desire to know in which you got this from or precisely what the
      theme is called. Cheers!

      Here is my weblog … MarkZBessick

    42. the simpsons game Says:

      Good day very nice blog!! Man .. Beautiful .. Amazing .. I’ll
      bookmark your blog and take the feeds also? I’m satisfied to find
      so many helpful information right here in the publish, we’d like develop extra strategies on this regard, thank you for sharing.
      . . . . .

    43. AMIN Says:

      عند دخول عالم استثمار الأسهم فغالبا ما يقوم كثير من الأشخاص بالبحث عن صندوق استثماري أرباح شهرية

    44. web, Says:

      I don’t know if it’s just me or if perhaps everyone else encountering issues with your
      site. It looks like some of the text in your content are running off the screen. Can somebody else please provide feedback and let
      me know if this is happening to them as well?
      This could be a problem with my internet browser because I’ve had this happen before.
      Thanks

    Leave a Reply