Pepsi Refresh Project Challenges America to Rock the House for a Good Cause
Yesterday, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the US to submit ideas that have the power to move communities forward.
The categories are Education, Communities and Arts & Music, but in addition to these three, Pepsi will announce a new Pepsi Challenge each month. This month, Pepsi is challenging fans to channel their love of music to drive social change by asking, “How would you rock the house for a good cause?”
Pepsi is enabling innovative ideas through the Pepsi Refresh Project, a platform for inspiration, learning and taking action. By awarding more than $1.2 million each month to ideas that receive the most votes at www.RefreshEverything.com, Pepsi aims to encourage ideas that capture the youthful optimism in all of us. Pepsi truly believe that every individual can refresh the world!
Find more information at www.facebook.com/Pepsi, or on Twitter @Pepsi or #pepsirefresh.
Via popsop.com
Tags: Refresh Project