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  • How your Dad’s taste in music has influenced yours

    There are many reasons why you listen to the music you do today. For many, one of their great influences is the music their Dad listened to at home, or maybe a concert he took them to. Some of you may have sworn to never listen to anything like your Dad’s music again, some may have loved it. Either way, the music your Dad listened to when you were young had an effect on your taste today.

    Folks at the multi-room music system makers Sonos asked ‘What do dear old Dad’s listening habits say about the artists in your repertoire?’ and created a flowchart predicting what kind of music you prefer by the tunes your father listened to when you were young. If you’re lucky, your father exposed you to a variety of music during your formative years.

    fathers-taste

    Illustration by Column Five Media.

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    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

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