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    NEUS MÈLICH is a coordinator at the Business Development Service of the Ministry of Culture of Catalonia, developing a strategic, wide and active creative industries policy. They support actors from the audiovisual, theatre, music, publishing and visual arts industries in Catalonia. Neus is also member of Heartbeats Movement and a sommelier, her professional goal being to pair her two great passions; wine and culture. Read about her insights in regards to music and marketing trends in Barcelona.

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    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

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