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    Heartbeats Trend Report : Barcelona

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    NEUS MÈLICH is a coordinator at the Business Development Service of the Ministry of Culture of Catalonia, developing a strategic, wide and active creative industries policy. They support actors from the audiovisual, theatre, music, publishing and visual arts industries in Catalonia. Neus is also member of Heartbeats Movement and a sommelier, her professional goal being to pair her two great passions; wine and culture. Read about her insights in regards to music and marketing trends in Barcelona.

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    Heartbeats Trend Report : New York

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    Eric Welles Nyström, who works with artist management and brand consulting for lifestyle companies in NYC, and is a member of Heartbeats Movement, has shared his insights about marketing trends in NYC with us. Read about Eric’s thoughts of shoe brand Keep’s recent marketing campaign, the future of marketing in general and ‘organic’ as a trend, as well as why music is becoming more and more important to reach the target consumer.

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