- Wednesday, December 22nd, 2010
Being ethical and defining what it means for our business might not be an option anymore, but a necessity to stay relevant in the new, fragmented marketplace.
Heartbeats International gives you a whitepaper on Brand Ethics. This whitepaper is a call for those of us working with branding and marketing, to lift focus from consumer needs for a while and examine our own practice, how our everyday work actively contributes to society.

Tags: brand ethics, ethical branding, marketing
Posted in Branding, Heartbeats International, Marketing | 10 Comments »
- Wednesday, December 8th, 2010

Eric Welles Nyström, who works with artist management and brand consulting for lifestyle companies in NYC, and is a member of Heartbeats Movement, has shared his insights about marketing trends in NYC with us. Read about Eric’s thoughts of shoe brand Keep’s recent marketing campaign, the future of marketing in general and ‘organic’ as a trend, as well as why music is becoming more and more important to reach the target consumer.
Get your copy of Heartbeats Trend Report : New York
Tags: animal collective, brand ethics, eric welles nyström, ethical branding, heartbeats, Heartbeats International, heartbeats movement, keep, marketing trends, music branding, sounds like branding, trend report nyc, trends
Posted in Branding, Heartbeats International, Marketing | 87 Comments »