SOUNDS LIKE BRANDINGâ„¢ Global Insights in music branding and communication

Sounds like Branding (How to use the power of music to turn customers into fans) is the forthcoming book by Jakob Lusensky, CEO at Heartbeats. The book takes you on an ear-opening journey through the history of music and marketing, from the humble jingle and Muzak to today’s music which is blurring the line between brands and bands; making brands in to the record labels of tomorrow.

You can now download the Sounds like Branding Beta version for a tweet!

Enjoy reading!

Tags: audio branding, branding, heartbeats, Heartbeats International, jakob lusensky, lusensky, marketing, marketing literature, marketing model, marketing strategy, music and marketing, music branding, SLB, sonic branding, sounds like branding

This entry was posted on Friday, July 2nd, 2010 at 2:02 pm and is filed under Branding, Heartbeats International, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.