- Thursday, June 24th, 2010
Heartbeats gives you ‘The Manual’ – a manual for bands and artists on how to build a successful strategy to attract brands (or how to sell out without selling out). This material was first presented at MIDEM earlier this year, and due to a big interest from artists, record labels and publishers, in getting access to the material, Heartbeats decided to put together ‘The Manual’.
‘The Manual’ is now yours for a tweet!
You can also view ‘The Manual’ on SlideShare.
Tags: artist, band, band and brand, band and brand partnership, brand and band relationship, brand collaboration, brand partnership, heartbeats, Heartbeats International, music branding, music industry, sell-out, The Manual
Posted in Branding, Heartbeats International, Marketing | 205 Comments »
- Friday, December 18th, 2009
Hello!
It’s been a bit quiet here for a while. The main reason is that right now we are finishing finishing the final edits of the book “Sounds like branding” published by Norstedts publishing house, Sweden in mid-March.
For all you english speakers there will be a beta version released around the same time as an audio book on Spotify as well as a limited edition (250 copies) 7″ vinyl…we will give you all details of this in the new year.
If you happen to come to Cannes in January for the MIDEM fair you should really check out our workshop below. Jakob from Heartbeats will also sit in the experts panel of MIDEM +.
Enjoy Christmas!
I’m with the brand!
A workshop on how to build a successful
strategy to interest brands
(or how to sell out without selling out…)
MIDEM, Cannes Monday 25 January
4.00pm to 5.00pm
In the future, music will be free and artists will get paid for it. What is changing is what is being paid for and how. At this Heartbeats workshop we will unveil the essential steps for artists, labels and the live entertainment sector to successfully attract attention from brands and secure a career in the new music economy.
How to define your assets in the best way, identify your band/festival’s identity, package & present yourself to a brand, build a connection with it, monitor success…these are key factors for success to be discussed, together with best case practices on the ones that are doing it in the right way. All questions are welcome!
Tags: band, Brands, heartbeats, jakob, lusensky, midem, music
Posted in Heartbeats International, Spotify | 16 Comments »
